Daniel Guetta's research revolves around supply chain management - specifically, looking at models better able to model situations encountered in industry, and designing algorithms that can be applied in the field. Other research interests include machine learning and convex optimization.

Asim Ansari is the William T. Dillard Professor of Marketing at Columbia University. He received his PhD in marketing from New York University. His current research focuses on the Bayesian modeling for customer relationship management, personalization and customization of products and marketing actions and preference measurement. His research has appeared in several leading marketing journals. He is on the Editorial board of Marketing Science, and the Journal of Marketing Research. He has received the Paul Green award from the American Marketing Association for his work on e-customization. In addition, his has been a finalist for the William O’ Dell award, the John Little Best Paper Award, Frank M. Bass Outstanding Dissertation Award and the INFORMS Society for Marketing Science Long Term Impact Award.

Hardeep has a Ph.D. in Information Systems from the Stern School of Business, New York University, is a Fellow of the Indian Institute of Management Calcutta, and has an M.A. in Economics from the Birla Institute of Technology and Science in Pilani, India. Hardeep has had extensive experience in industry. He has worked for many years as a quantitative proprietary trader at Deutsche Bank, Credit Suisse, and Morgan Stanley in New York. He was been on the management team of a startup (Peak Strategy) and an advisory board member of another (mSpoke, Inc.). Prior to joining Columbia, Hardeep has been teaching as an Adjunct Professor at the business schools at NYU, Columbia, and Fordham Universities.

Kamel Jedidi is the John Howard Professor of Business and the Chair of the Marketing Division at Columbia Business School, New York. He holds a bachelor’s degree in Economics from University of Tunis and Master and Ph.D. degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania. Dr. Jedidi has extensively published in leading marketing and statistical journals. His research interests include pricing, product positioning, and market segmentation. He was awarded the 1998 IJRM Best Article Award and the Marketing Science Institute 2000 Best Paper Award. He was also finalist for 2009 Paul Green Award for the Journal of Marketing Research _and for the 2009 Long-term Impact Paper Award for _Marketing/Management Science. _Dr. Jedidi is senior Editor for the _Consumer Needs and Solutions _Journal and serves on the editorial board for the _Journal of Business-to-Business Marketing. Dr. Jedidi has conducted seminars at several business conferences and universities and also spoken at and consulted with several multinational companies. He is a Founding Trustee of the Marketing Accountability Standards Board (MASB), a member of the Faculty Steering Committee, Columbia Global Centers (Amman), a Senior Editor for Rutgers Business Review, and a member of the Academic Council of ENPC’s School of International Management.