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Please select the start dates for your courses below.

1
Digital Branding and Engagement

Scheduled Start

2
Reputation Management in a Digital World

Scheduled Start

3
Buyer Behaviour and Analysis

Scheduled Start

4
Strategic Brand Management

Scheduled Start

5
Online Marketing Strategies

Scheduled Start

Program overview

Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.

The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in:

  • Creating and sustaining a brand;
  • Marketing through digital channels, such as social media;
  • Consumption behaviour across buying contexts;
  • Marketing metrics;
  • Digital brand engagement;
  • Digital brand reputation management.

Participants in the Marketing in a Digital World MicroMasters program can build on this program certificate and take advantage of the entry pathway into Curtin University’s online Master of Marketing degree program on edX. Subject to meeting Curtin’s entry requirements, you will receive credit for 25% of the degree program. Applications for the Master’s degree program are now open.

What you will learn

  • To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
  • To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice
  • To examine brand management decisions including the strategies and tactics to build and manage brand equity
  • To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
  • To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context

Course List

1
Digital Branding and Engagement

Course Details
Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.

2
Reputation Management in a Digital World

Course Details
Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.

3
Buyer Behaviour and Analysis

Course Details
Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

4
Strategic Brand Management

Course Details
Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity.

5
Online Marketing Strategies

Course Details
Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.

Meet Your Instructors

Sonia Dickinson

Associate Professor in the School of Marketing at Curtin University Sonia Dickinson is an Associate Professor in the School of Marketing, Curtin University in Western Australia. She lectures in undergraduate courses, with a focus on digital communication management. In 2011, her contribution to student learning was recognised by the Australian Learning and Teaching Council (ALTC), where she was awarded a Citation for Outstanding Contribution to Student Learning.

Bridget Tombleson

Lecturer, Public Relations at Curtin University Bridget is a PR professional with sixteen years’ experience in public relations, media relations, issues management, strategy development and internal communications. Bridget has worked in government, corporate and consultancy roles in Australia and overseas. She has developed a new unit called Transmedia Storytelling for the Public Relations course at Curtin University.

Lydia Gallant

Co-Author at Curtin University
Lydia is a lecturer in the public relations stream at Curtin University’s Business School - delivering innovative, integrated and creative teaching practices, and working with outstanding students. She has more than 15 years’ Australian and Canadian professional experience in agency/consultancy and in-house corporate communication roles.

Katharina Wolf

Senior Lecturer, Public Relations at Curtin University Dr. Katharina Wolf is a senior lecturer and coordinator of the public relations major. Katharina has over fifteen years of communications and media experience as an educator and practitioner. Her industry experience encompasses communications and research roles in Germany, Spain, the United Kingdom and Australia. Katharina is passionate about providing emerging communicators with a voice and further building the profile of the public relations industry. She is an active member of the Public Relations Institute of Australia's (PRIA) West Australian State Council, the immediate past President of PRIA WA, a Director on the national PRIA Board, a former Chairperson of PRIA Young Guns and Acting Chairperson of the Institute’s national Education Community Committee.

Isaac Cheah

Senior Lecturer, School of Marketing at Curtin University Dr. Isaac Cheah has a strong background in consumer behaviour and communication. He has worked on projects with retail brands and other organisations including Blackberry, Shiseido, Club 21, Independent Grocers Alliance and the Department of Agriculture and Food, Western Australia.

Ian Phau

Professor in the School of Marketing Curtin University at Curtin University Ian Phau is Professor of Marketing and Director of the Luxury Branding Research Cluster at Curtin University. His research interests are in luxury branding, consumer behaviour and advertising appeals. He is Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics, has been awarded Editor of the Year, and has won numerous accolades such as best paper and best reviewer awards. His research has been published in numerous prestigious journals

Billy (Cho Yin) Sung

Lecturer, School of Marketing at Curtin University Dr. Billy Sung coordinates a postgraduate digital marketing unit for which he recently won an award for outstanding student satisfaction. He helped establish and now manages the Luxury Branding Consumer Research Laboratory at Curtin’s School of Marketing. He also co-founded and is currently an adjunct research fellow at the Laboratory of Social Robotics and Mobile Technology at Griffith University.

Marketing has never been more complicated, or exciting, than it is today. In this context, professional development is vital, to keep-up, let alone stay ahead! This exciting new credential from Curtin University provides digital marketing skills for immediate application in contemporary business environments.

Nicole Cikarela , Head of Customer & Strategy, Marketforce

Marketing has never been more complicated, or exciting, than it is today. In this context, professional development is vital, to keep-up, let alone stay ahead! This exciting new credential from Curtin University provides digital marketing skills for immediate application in contemporary business environments.

Nicole Cikarela , Head of Customer & Strategy, Marketforce
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Duration

1 year

Learning Partner

Curtin University

Program Type

MicroMasters®