573

Please select the start dates for your courses below.

1
Marketing Analytics: Marketing Measurement Strategy

Scheduled Start

2
Marketing Analytics: Price and Promotion Analytics

Scheduled Start

3
Marketing Analytics: Competitive Analysis and Market Segmentation

Scheduled Start

4
Marketing Analytics: Products, Distribution and Sales

Scheduled Start

Program overview

Marketing analytics is increasingly important as a central strategy to drive company performance. Analytical capabilities, even in entry-level marketing positions, are a must for career advancement. The MicroMasters program from Berkeley Extension will help you to gain skills in quantitative marketing techniques to deploy immediately and see practical benefits in the workplace. This powerful series builds your knowledge and skills with industry best practices and approaches for marketing measurement and analysis. Begin your journey to become a data wrangler and learn how to tell the stories hidden in your company’s data.

The program is designed and taught by industry expert Stephan Sorger, who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

 

What you will learn

  • Drive your company’s Return on Investment (ROI) with analytics-based marketing strategies.
  • Apply analytics tools and techniques to real-world problems and scenarios.
  • Practical applications in price and promotion analytics.
  • Analysis of competitive trends.
  • Distribution and sales performance.
  • Competitive Analysis and Market Segmentation.
  • Budgets for multiple campaigns.
  • Advanced programming languages.
  • Conjoint analysis, decision trees.
  • Brick and mortar vs. e-commerce channels.
  • Exclusive for Verified students: Practical application of R, the industry standard for data analysis, to critical and common marketing questions.

1
Marketing Analytics: Marketing Measurement Strategy

Course Details
Learn best approaches and practices for marketing measurement, including how to use metrics to measure success.

2
Marketing Analytics: Price and Promotion Analytics

Course Details
Learn how to use price and promotion analytics to effectively allocate your marketing budget to maximize profits.

3
Marketing Analytics: Competitive Analysis and Market Segmentation

Course Details
Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits.

4
Marketing Analytics: Products, Distribution and Sales

Course Details
Learn how to identify what your consumers want in a product and the best distribution and sales channels to engage with your chosen markets.

Stephan Sorger

Stephan Sorger

Stephan Sorger, M.B.A., M.S., PE, UC Berkeley Extension Honored Instructor, is a serial marketing executive, instructor and author. He is the vice president of strategic marketing at the consulting firm On Demand Advisors. Previously, he held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has taught marketing courses at UC Berkeley Extension since 2003.

On Demand Advisors specializes in applying analytics-based models to increase market share, leverage competitive differentiation, and drive revenue for our clients. UC Berkeley Extensions’ Marketing Analytics MicroMasters Program is designed to ensure that students learn the latest concepts and applications, integrating academic rigor with real world examples from industry. Professionals wanting to enter the field or brush up on skills will find this MicroMasters program an extremely valuable pathway to success.

Craig Remy , Managing Partner, On Demand Advisors

On Demand Advisors specializes in applying analytics-based models to increase market share, leverage competitive differentiation, and drive revenue for our clients. UC Berkeley Extensions’ Marketing Analytics MicroMasters Program is designed to ensure that students learn the latest concepts and applications, integrating academic rigor with real world examples from industry. Professionals wanting to enter the field or brush up on skills will find this MicroMasters program an extremely valuable pathway to success.

Craig Remy , Managing Partner, On Demand Advisors
573

Duration

4 months

Learning Partner

University of California, Berkeley

Program

Marketing Analytics

Program Type

MicroMasters®