Connected Strategy Capstone

Course 3 of 3: Professional Certificate in Connected Strategy Capstone 6 Weeks 2–4 hours per week
1197

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About this course

Welcome to the Connected Strategy Capstone Project!

This course was designed to bring you the resources and tools you need to envision, plan, and develop a Connected Strategy for your own organization. You will learn how to apply the ideas and concepts you learned in the Connected Strategy course. The Capstone Project course was designed to systematically guide you through creating a connected customer relationship and connected delivery strategies. By applying your ideas in each part of the Capstone Project, you will have an opportunity to think deeply about your own organization and come up with new strategies that you can directly apply in the future.

You will be given a series of worksheets that are tailored to help you walk through the process of creating a Connected Strategy. The capstone project will be a culmination of all the worksheets and your final analysis of the connected strategy that you have created for an organization.

Lecture videos will have Professor Siggelkow and Terwiesch guide you personally through the thought process that goes behind each step of creating a connected strategy. The videos will provide supplementary knowledge and understanding to the worksheets and capstone project.

 

What you’ll learn

  • Create a Connected Customer Relationship and Connected Delivery strategies for an organization of your choice
  • Analyze the process of how a connected strategy is created
  • Envision, plan, and develop a connected strategy that you can directly apply in the future for your own organization.

Prerequisites

Connected Strategy Capstone should only be taken after successfully completing the Connected Strategy course.

Meet Your Instructors

Nicolaj Siggelkow Headshot

Nicolaj Siggelkow

David M. Knott Professor of Management at The Wharton School of the University of Pennsylvania
Nicolaj Siggelkow is the David M. Knott Professor of Management, and a Co-Director of the Mack Institute for Innovation Management at the Wharton School, University of Pennsylvania. Professor Siggelkow has been the recipient of multiple MBA and Undergraduate Excellence in Teaching Awards, and his research has been published in the leading management journals, including Academy of Management Journal, Administrative Science Quarterly, Journal of Industrial Economics, Management Science, Organization Science, and Strategic Organization.
Christian Terwiesch headshot

Christian Terwiesch

Andrew M. Heller Professor at The Wharton School of the University of Pennsylvania
Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School of the University of Pennsylvania. He is a Professor in Wharton’s Operations, Information and Decisions department, co-director of Penn’s Mack Institute for Innovation Management, and also holds a faculty appointment In Penn’s Perelman School of Medicine. His research on Operations Management and on Innovation Management appears in many of the leading academic journals ranging from Management Science to The New England Journal of Medicine. He is an award winning teacher with extensive experience in MBA teaching and executive education. Professor Terwiesch is the co-author of Matching Supply with Demand, a widely used text-book in Operations Management that is now in its third edition. Based on this book, Professor Terwiesch has launched the first Massive Open Online Course (MOOC) in business on Coursera. By now, well over 250,000 students enrolled in the course.
1197

Experience Level

Intermediate

Learning Partner

The Wharton School of the University of Pennsylvania

Program Type

Professional Certificate

Subject

Business & Management
Business Intermediate Professional Certificate The Wharton School of the University of Pennslyvania