Storytelling That Delivers Program and Project Outcomes

Course 5 of 5:Professional Certificate in Program Management and the Art of Communication 5 Weeks 3 - 5 Hours per week recommended

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About this course

Program and project managers are master storytellers. They have to be in order to weave high-priority information into a memorable narrative for their people. Customers must commit to and understand their goals, and how the program is meeting them. Stakeholders need to trust the direction and stay engaged with the program intent. Program and project teams and leaders, need to understand what matters and how their work connects to the greater whole.

Storytelling is not a part of the Project Management Institute, Inc’s (PMI) “A Guide to the Project Management Body of Knowledge” (PMBOK). Storytelling is not something that Certified Associate In Project Management (CAPM), Project Management Professional (PMP), PMI-Agile Certified Practitioner (PMI-ACP), certified scrum masters, or other certified project manager credential holders will encounter on an exam. Storytelling is something that successful program or project managers learn from years of experience. If storytelling is not on the PMP exam or similar project management certification exams, why should you bother learning how to tell good stories?

Because, human brains are naturally designed for stories. We have brain structures devoted to making sense of the world in cause-effect terms. Good stories are like flight simulators in that you can try out various approaches to a problem before tackling the real problem. Risk management for programs and projects is more effective when using compelling narratives. Stories are also effective ways to transmit large amounts of information to your project teams and stakeholders. People can remember more information and act effectively on that information. For agile project management, stories are how customers communicate their requirements to the agile project team. Stories are the foundation of persuasive communication and will help you become an expert communicator.

In this online course of the Program Management and the Art of Communication certificate program, you will learn how great program and project managers use their storytelling skills to create compelling project visions, persuade stakeholders, and design effective risk management strategies.

Earn 10 professional development units (PDUs) while completing the only professional certification program that helps you develop storytelling as part of your collection of project management tools.

What you’ll learn

  • Explain the structure and components of stories.
  • Create a vision and status stories for your project or program using common story structures.
  • Utilize stories to help you better manage risks on programs and projects.
  • Use stories to help you in negotiations and managing stakeholders.


Week One – The Structure and Components of Stories

Module One – What is a Story?

Module Two – How Do Stories Work?

Module Three – Structuring Your Stories

Module Four – Becoming a Proficient Storyteller

Week Two – Telling the Program or Project’s Story

Module One – The Program or Project Vision as a Story

Module Two – Creating a Memorable Vision Story

Module Three – Reporting Status with Stories

Module Four – Negotiating with Stories

Week Three – Risk Management Through Storytelling

Module One – The Basics of Effective Risk Management

Module Two – Converting Risk Management Practices into Stories

Module Three – Telling Risk Management Stories

Module Four – Teaching Your Team Risk Management First Aid Stories

Week Four – Managing Stakeholders with Stories

Module One – Analyzing Your Stakeholders

Module Two – Finding Stories that Resonate

Module Three – The Different Types of Stories for Projects and Programs

Module Four – Using Stories to Capture Lessons Learned for Programs

Week Five – Storytelling with Data (Bonus Module)

Module One – The Power of Data in Your Stories

Module Two – Converting Data Analysis Into Stories

Module Three – Making Data Stories Understandable through Metaphors

Module Four – Presenting Data Charts Effectively

Meet your instructor

Bill Brantley

Dr. Brantley is a certified training manager and certified in creating leadership development programs. He is the program manager for the Career Coaching Program at the U.S. Patent and Trademark Office. He’s served as a trainer for over two decades, designing courses completely from the ground-up. He concurrently held positions as an adjunct college professor at UMD and the University of Louisville (Kentucky). There he designed and delivered courses in a wide variety of topics, consistently using leading-edge techniques such as microlearning and flipped classroom to create courses and training programs. In 2019, Dr. Brantley was recognized as an Emerging Training Leader by Training Magazine for his work in the Enterprise Training Division - specifically the recovery and redesign of the Supervisory Certificate Program (SCP) training he developed at USPTO. The Emerging Training Leader is a national award given out annually to the top 25 training leaders in industry, government, and the nonprofit sector. Dr. Brantley’s relentless focus on ensuring delivery of benefits and incorporation of modern course pedagogy.


5 weeks

Experience Level


Learning Partner

University System of Maryland