Storytelling in the Workplace

3 Weeks 4–6 hours per week recommended

Please select the start dates for your courses below.

What you’ll learn

  • Understand the elements of effective stories and how to use them in the workplace
  • How to tailor your messaging to a defined target audience
  • How to structure written messages for maximum audience impact, taking into consideration tone, style, point of view
  • How various platforms convey messages differently in a professional setting

Meet your instructor

Ammina Kothari

About Me

Ammina Kothari is an Associate Professor in the School of Communication at the Rochester Institute of Technology, where she is also the Program Director for Communication and Media Technologies. Professor Kothari teaches a variety of journalism and communication classes, including Intro to Journalism, Mass Communications, and Communication, Gender and Media. Her research focuses on issues related to health, gender, technology and religion that are situated within the contexts of global communication, journalism and media studies. Some of her on-going research projects include comparative analyses of global journalistic practices within the context of emerging media platforms; how the media conveys information based on the newsworthiness of the issue; and exploring effective channels for message transmission based on topics and target demographics. Professor Kothari was awarded an Emerging Scholar grant from the Association for Education in Journalism and Mass Communication in January 2016 to support her research on how the British media have been reporting on the refugee crisis. In 2013 and 2014, she was awarded competitive grants to conduct fieldwork in Tanzania to assess the feasibility of using short-message-system (SMS) to communicate health information. Professor Kothari was awarded two university-wide competitive research fellowships in 2010 to conduct her fieldwork in Tanzania, which involved interviews with journalists and leaders of NGOs. In addition to interviews, she also conducted semiotic and content analyses of newspaper texts, to examine how media representations contributed to the social construction of HIV/AIDS.


3 Weeks

Experience Level


Learning Partner

Rochester Institute of Technology

Program Type

Professional Certificate