Persuasion and Presence for Program and Project Managers

Course 2 of 5:Professional Certificate in Program Management and the Art of Communication 5 Weeks 3 - 5 Hours per week
3630

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About this course

Persuasion is the central to leading leaders. As a program manager or project manager, you may lead a team with many senior contributors. Often they will have more experience, more skin in the game, and more reputation at stake. As a program manager, this task is even greater because your time is limited and your span of control across projects even greater. Being a compelling communicator takes more than what you learned for the Certified Associate in Project Management (CAPM) exam or Project Management Professional (PMP) exam. It takes program or project management experience and this certificate program.

Program managers must persuade quickly, and with great lasting impact. Program and project managers must persuade and manage their leadership presence for program or project success. Even if you are a traditional program or project manager or manage agile programs or projects, persuasive communication is vital to your success. Communicating more persuasively will lead to more effective risk management.

There are complete blindsports in the Project Management Institute, Inc’s (PMI)”A Guide to the Project Management Body of Knowledge” (PMBOK Guide). Applying those processes and skills are just the basics of efficient communication.

That’s why certified project managers will earn 10 professional development units (PDU) in this program. You will learn the balance needed to communicate effectively.

Aristotle first wrote about balancing logic, emotion, and presence over 2,000 years ago. Creating a balance between ethos, pathos, and logos, the persuader creates a message that grabs the attention of the audience and engages them as people. A person doesn’t understand when they are not paying attention, is not engaged with the speaker, and doesn’t remember what was said. Ethos, pathos, and logos aid the speaker and the listener, by helping to select information to present and how to fashion its delivery for the best effect.

In this program management and project management training course, you will go beyond the communication skills you learned for the PMP exam to gain your project management certification. You will learn about the rhetorical triangle and how to use it to craft persuasive communications. Social media and online collaboration tools require new ways of establishing your presence and generating trust between you and your audience. You will also learn how to create an emotional impact even through text messages and emails.

What you’ll learn

  • Explain the rhetorical triad and its use in persuasion.
  • Establish a compelling and trustworthy presence (ethos).
  • Create spoken and written messages with emotional impact to build understanding.
  • Develop psychological safety within your project team and with stakeholders.

Syllabus

Week One – The Logic, Emotion, and Presence Triad

Module One – Aristotle’s Rhetorical Triad

Module Two – Logos – The Logic of Your Communication

Module Three – Pathos – The Emotions of Your Communication

Module Four – Ethos – Your Communication Presence

Module Five – Perfect Pitch Tool

Week Two – Building an Effective Presence

Module One – What is Stage Presence?

Module Two – Establishing Trust through Your Words

Module Three – Building Trust at a Distance

Module Four – Nonverbal Trust Building

Module Five – How To Up Your Presence Game

Week Three – Using Emotions in Good Communication

Module One – How Emotions Work in Communicating

Module Two – Crafting an Emotionally Compelling Message

Module Three – Communicating Bad News

Module Four – Blending Logos and Pathos

Week Four – Psychological Safety and Persuasion

Project Oxygen

Module One – Defining Psychological Safety

Module Two – Building Psychological Safety on the Program or Project Team

Module Three – Psychological Safety with Logos and Pathos

Module Four – Troubleshooting Psychological Safety Issues

Meet your instructor

Bill Brantley

Dr. Brantley is a certified training manager and certified in creating leadership development programs. He is the program manager for the Career Coaching Program at the U.S. Patent and Trademark Office. He’s served as a trainer for over two decades, designing courses completely from the ground-up. He concurrently held positions as an adjunct college professor at UMD and the University of Louisville (Kentucky). There he designed and delivered courses in a wide variety of topics, consistently using leading-edge techniques such as microlearning and flipped classroom to create courses and training programs. In 2019, Dr. Brantley was recognized as an Emerging Training Leader by Training Magazine for his work in the Enterprise Training Division - specifically the recovery and redesign of the Supervisory Certificate Program (SCP) training he developed at USPTO. The Emerging Training Leader is a national award given out annually to the top 25 training leaders in industry, government, and the nonprofit sector. Dr. Brantley’s relentless focus on ensuring delivery of benefits and incorporation of modern course pedagogy.
3630

Duration

5 weeks

Experience Level

Introductory

Learning Partner

University of Maryland System