Marketing Analytics: Marketing Measurement Strategy

Course 1 of 4: Marketing Analytics MicroMasters Program 4 Weeks 5–7 hours per week
591

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About this course

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

 

What you’ll learn

  • How to identify market trends
  • How to predict future conditions
  • An understanding of metrics used to measure marketing success
  • Exclusive Content for Verified Learners:
    • Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know.
    • Exclusive discussions just for verified learners on the use of R in analytics.

Prerequisites

Familiarity with marketing and basic operations in Microsoft Excel preferred, but not required.

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Meet Your Instructors

Stephan Sorger

Stephan Sorger

Stephan Sorger, M.B.A., M.S., PE, UC Berkeley Extension Honored Instructor, is a serial marketing executive, instructor and author. He is the vice president of strategic marketing at the consulting firm On Demand Advisors. Previously, he held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has taught marketing courses at UC Berkeley Extension since 2003.
591

Experience Level

Introductory

Learning Partner

University of California, Berkeley

Program Type

MicroMasters®

Subject

Business
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