Identifying Entrepreneurial Opportunities

Course 1 of 4:Professional Certificate in Innovation and Entrepreneurship 4 Weeks 2 - 3 Hours per week recommended
3828

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About this course

This course explores how anyone can be a successful startup entrepreneur or corporate innovator by thoughtfully examining themselves and the business opportunity. By harnessing these insights and cultivating an entrepreneurial spirit, you can create and transform an entrepreneurial idea into a new startup company or corporate venture.

Over 800,000 people have used The Opportunity Analysis Canvas that is the basis of this course. Designed by Dr. James V. Green, the lead faculty for this course, this unique model equips you to identify and analyze a new business opportunity that aligns with your startup entrepreneurship or corporate innovation interests.

The Opportunity Analysis Canvas distills vast amounts of research in psychology, sociology, and business into a practical how-to guide for aspiring and active entrepreneurs and innovators. The course presents a whole new understanding of entrepreneurial mindset and action. The course is structured as a nine-step experience segmented into thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

What you’ll learn

  • Develop the skills for identifying and analyzing entrepreneurial ideas;
  • Foster thinking entrepreneurially with an awareness of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior;
  • Cultivate seeing entrepreneurially with attention to industry conditions, industry status, macroeconomic change, and competition; and
  • Champion acting entrepreneurially with an understanding of value innovation and opportunity identification.

Syllabus

Module 1: Introduction to Startup Entrepreneurship and Corporate Innovation – This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of entrepreneurship and innovation.

Module 2: Thinking Entrepreneurially – We examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.

Module 3: Seeing Entrepreneurially – We facilitate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition.

Module 4: Acting Entrepreneurially – We explore acting entrepreneurially with an understanding of value innovation and opportunity identification.

Meet your instructor

James Green

Dr. James V. Green leads the education activities of the Maryland Technology Enterprise Institute as the Director of Entrepreneurship Education. He is responsible for designing and teaching undergraduate and graduate courses in entrepreneurship and technology commercialization, leading seed funding programs, and managing residential entrepreneurship programs for students. He directs the Master of Professional Studies in Technology Entrepreneurship, an innovative online degree program enrolling students worldwide. In 2011, he earned first prize in the 3E Learning Innovative Entrepreneurship Education Competition presented at the United States Association for Small Business and Entrepreneurship (USASBE) annual conference to recognize college educators who have created new and challenging learning activities that actively involve students in the entrepreneurial experience. Dr. Green's research interests include entrepreneurship education and the psychology of entrepreneurship. He is a national presenter on entrepreneurship education with refereed papers and presentations at conferences for the Academy of Management (AOM), the United States Association for Small Business and Entrepreneurship (USASBE), the American Society for Engineering Education (ASEE), and the National Collegiate Inventors and Innovators Alliance (NCIIA). Dr. Green serves as the Editor for the ASEE Entrepreneurship Division and as an evaluator for annual conference submissions. Prior to the University of Maryland, Dr. Green held founder, executive, and operational roles with multiple startups to include WaveCrest Laboratories (an innovator in next-generation electric and hybrid-electric propulsion and drive systems), Cyveillance (a software startup and world leader in cyber intelligence and intelligence-led security), and NetMentors.Org (the first national online career development eMentoring community). Dr. Green earned a Doctor of Management and an MS in Technology Management from the University of Maryland University College, an MBA from the University of Michigan, and a BS in Industrial Engineering from the Georgia Institute of Technology. Connect with Dr. Green on LinkedIn.

Learner testimonials

The instruction and startup coaching that I received when a student at the University of Maryland were invaluable to the launch and growth of Squarespace. The skills taught in this course are a fantastic introduction to many of the fundamentals one needs when starting a business.”

Anthony Casalena, Founder and CEO of Squarespace

The instruction and startup coaching that I received when a student at the University of Maryland were invaluable to the launch and growth of Squarespace. The skills taught in this course are a fantastic introduction to many of the fundamentals one needs when starting a business.”

Anthony Casalena, Founder and CEO of Squarespace
3828

Duration

4 Weeks

Experience Level

Introductory

Learning Partner

University System of Maryland

Program Type

Professional Certificate