Data Analytics for Business

Course 3 of 3: MicroMasters® Program in Analytics: Essential Tools and Methods 16 weeks total 10 – 12 hours each week
911

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About this course

Today, businesses, consumers, and societies leave behind massive amounts of data as a by-product of their activities. Leading-edge companies in every industry are using analytics to replace intuition and guesswork in their decision-making. As a result, managers are collecting and analyzing enormous data sets to discover new patterns and insights and running controlled experiments to test hypotheses.

This course prepares students to understand business analytics and become leaders in these areas in business organizations. This course teaches the scientific process of transforming data into insights for making better business decisions. It covers the methodologies, issues, and challenges related to analyzing business data. It will illustrate the processes of analytics by allowing students to apply business analytics algorithms and methodologies to business problems. The use of examples places business analytics techniques in context and teaches students how to avoid the common pitfalls, emphasizing the importance of applying proper business analytics techniques.

What you’ll learn

After taking this course, students should be able to:

  • approach business problems data-analytically. Students should be able to think carefully and systematically about whether and how data and business analytics can improve business performance.
  • develop business analytics ideas, analyze data using business analytics software, and generate business insights.

Prerequisites

Computing for Data Analysis, Introduction to Analytics Modeling, and each of their prerequisites

 

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Meet Your Instructors

Sridhar Narasimhan

Professor at The Georgia Institute of Technology
Sridhar Narasimhan is Professor of IT Management and Co-Director -Business Analytics Center (BAC), Scheller College of Business. The BAC partners with its Executive Council companies in the analytics space and supports Scheller’s BSBA, MBA, and MS Analytics programs. Professor Narasimhan has developed and taught the MBA IT Practicum course. Since 2016, he has been teaching Business Analytics to undergraduate and MBA students at Scheller. Professor Narasimhan is the founder and first Area Coordinator of the nationally ranked Information Technology Management area. In fall 2010, he was the Acting Dean and led the College in its successful AACSB Maintenance of Accreditation effort. He was Senior Associate Dean from 2007 through 2015.
911

Experience Level

Advanced

Learning Partner

The Georgia Institute of Technology

Program Type

MicroMasters®

Subject

Business & Management Data Science
Advanced Business Harvard X-Series