Framing Your Communication to Inspire and Convince

Course 3 of 3: Professional Certificate® in Leadership Essentials for Engineers 5 Weeks 4 - 5 hours per week

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About this course

In order to be effective, leaders need a high tolerance of complexity. Beyond this, they need to inform their people and the outside world of their strategies, policies and decisions. Effective leaders are often inspiring communicators – their own high tolerance of complexity helps them reduce this complexity to a concise and powerful message. This course introduces the sensemaking mindset.

Your sensemaking mindset is of critical importance in motivating others to follow and support you. Your communication ability to inspire and convince is largely dependent on the way you frame your message, and on your skills at playing the game of framing and reframing. You will learn from a large variety of (video) cases and analyze a large number of situations where leaders’ communication and sensemaking skills are tested and probed.

The course is designed so that you are introduced to communication by reviewing public figures and politicians to bring awareness to communication techniques. Then you will see the same techniques being utilized with public figures in the engineering field. This enables you to visualize how to best utilize these communication techniques in your career successfully.

Upon completion of this course you will be introduced to the sensemaking mindset, and will have learned how to use framing essentials, debating methods and pitching methods, in order to frame your communication to your team and supervisor. This will ensure that you are equipped to build winning coalitions in your own organization.


What you’ll learn

  • How to apply a sensemaking mindset to derive a concise message from a complex situation
  • How to use pitching methods, debating methods, and framing and reframing effectively to achieve your goals
  • How to frame your ideas and plans to gain support from senior management and your teams


The course is designed for individuals who are in a leadership positions or preparing for such positions in the future. Few years’ experience in an organizational setting will be an advantage, but is not a requirement.


The course materials of this course are Copyright Delft University of Technology and are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike (CC-BY-NC-SA) 4.0 International License.

Meet Your Instructors

Hans de Bruijn

Professor of Public Administration in the Faculty of Technology, Policy and Management at Delft University of Technology Prof dr Hans de Bruijn is Professor of Public Administration in the Faculty of Technology, Policy and Management at Delft University of Technology. His research focuses on governance issues at the intersection of politics, management and technology, such as decision-making about large-scale infrastructure projects, the privatisation and deregulation of utilities, safety and security, river management, regulation and inspection, managing professionals and various types of government policy relating to technology.

Jet Pagnier

Jet Pagnier, MA, studied Cultural Anthropology at the University of Amsterdam. For her Masters thesis she conducted six months of fieldwork research into the aftermath of the 1994 genocide in Rwanda. She studied the role of popular tribunals, called Gacaca, a form of restorative justice that was implemented by the Rwandan government to deal with the hundreds of thousands accused of involvement in the genocide and to serve as a vehicle for national reconciliation. In 2004 she received her Masters degree for her thesis “Gacaca Tribunals. Justice and Reconciliation in Rwanda?”.

Experience Level


Learning Partner

Delft University of Technology

Program Type

Professional Certificate


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