Digital Transformation in Business

Course 4 of 7: MBA Core Curriculum MicroMasters 7 Weeks 8 - 10 hours each week
2049

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About this course

New technologies and “big data” have transformed every facet of business, from accounting to marketing. Technologies like social media, ecommerce platforms, mobile devices, software services, the cloud, artificial intelligence, and the internet of things have created new business processes and products, while displacing and disrupting many others. In order to stay competitive, business leaders need to understand these emerging technologies, assess their inherent opportunities and challenges, and strategically maneuver the organization to maximize the value–and minimize the risk–of digital transformation.

This course will help you assess the most critical digital technologies that affect your business sector and how you can leverage them to realize efficiencies. We’ll discuss when and how to appropriately commoditize the data these technologies produce and ultimately, how the strategic deployment of technology can transform an organization.

What you’ll learn

  • How digital technologies are transforming work, organizations, markets, and the economy.
  • The interplay between organizational strategy and technology.
  • Considerations in making strategic investments and decisions involving digital technology.
  • Key issues in implementing different kinds of systems, including enterprise resource platforms, customer relationship management tools, and knowledge management and business intelligence applications.
  • How to address IT governance and manage organizational change.

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Meet Your Instructors

Henry Lucas

Professor of Information Systems Robert H. Smith Chair of Information Systems at University of Maryland Professor Henry Lucas’ research interests include information technology-enabled transformations of organizations as well as disruptive technologies. He has conducted research on the impact of information technology on organizations, IT in organization design, electronic commerce, and the value of information technology.

Ritu Agarwal

Professor of Information Systems, Distinguished University Professor, Robert H. Smith Dean's Chair of Information Systems, Senior Associate Dean for Research & Strategic Initiatives, Co-Director of Center for Health Information & Decision Systems at University of Maryland Ritu Agarwal is Senior Associate Dean for Research, Distinguished University Professor and the Robert H. Smith Dean’s Chair of Information Systems at the Robert H. Smith School of Business, University of Maryland, College Park. She is also the founder and Co-Director of the Center for Health Information and Decision Systems at the Smith School.
Anandasivam Gopal headshot

Anandasivam Gopal

Professor of Information Systems, Van Munching Faculty Fellow at University of Maryland
Anand Gopal is a Professor and Van Munching Faculty Fellow at the Robert H. Smith School of Business, University of Maryland. His research interests are broadly in technology platforms, contracts and entrepreneurship. He has specific projects in technology-based entrepreneurship, secondary markets for tech products, mobile platforms and healthcare.
Joseph P. Bailey

Joseph P. Bailey

Associate Research Professor of Decision, Operations & Information Technologies, Executive Director of QUEST Honors Program at University of Maryland Joseph P. Bailey is the Executive Director of the QUEST Honors Program and an Associate Research Professor at the Smith School. He has been a faculty member at the University of Maryland since 1998. Bailey’s scholarly interests are at the intersection of business and technology with an emphasis on information technology. He recently completed a year as an Edison Scholar at the United States Patent and Trademark Office doing research on machine learning for for patent search. Bailey teaches a variety of undergraduate and graduate classes including entrepreneurship, systems thinking, and information systems. He has a Ph.D. from the Technology, Management and Policy Program at MIT, an M.S. in Engineering-Economic Systems from Stanford University, and a B.S. in Electrical Engineering and Engineering and Public Policy from Carnegie Mellon University.
2049

Duration

7 Weeks

Experience Level

Advanced

Learning Partner

University of Maryland System

Program Type

MicroMasters®

Subject

Business Business & Management
Advanced Business Harvard X-Series