Design Thinking: Ideation, Iteration and Communication

Prerequisites: Successful completion of THINK501x, THINK502x Learn how ideas transform into solutions through iteration and validation along with best practices for communicating your solution to stakeholders. 6 weeks 8 – 12 hours each week recommended

Please select the start dates for your courses below.

Scheduled Start:

About this course

Designing a successful and innovative solution requires creative ideas and their iteration. As critical phases of the design thinking process, ideation and iteration are often what distinguish design thinking from traditional or linear problem-solving approaches. This course, part of the Design Thinking MicroMasters program, will explain and provide context and instruction on essential ideation techniques such as:

  • Brainstorming
  • Mind mapping
  • Role playing
  • Storyboarding
  • Concept sketching
  • Model making
  • Strategic idea mapping

After ideation, the solution(s) that best address the original problem are chosen to present. This course will discuss best practices for selecting solutions and common pitfalls to avoid when communicating solutions to a client.

What you’ll learn

  • Discuss visualization techniques
  • Ideation techniques to help arrive at the best solution
  • How to select an appropriate visualization technique to present a solution
  • Best practices for communicating ideas effectively using graphic techniques


  • Successful completion of THINK501x, THINK502x

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Meet Your Instructor

Mike Johansson - Pearson Advance

Mike Johansson

Principal Lecturer, School of Communication at Rochester Institute of Technology Mike Johansson is a Senior Lecturer in the School of Communication at Rochester Institute of Technology where he teaches courses in Advertising, Public Relations and Social Media. He was one of three faculty who jointly developed RIT’s first 9-credit critical thinking class, “The Meaning of Things in Three Objects.” The initial offering of the class in Spring 2017 displayed measurable growth in students’ critical thinking skills over the 15-week course. Prior to joining the RIT faculty in 2009, Mike spent more than 25 years in media companies in the United States and abroad. He maintains a lifelong interest in critical thinking and problem solving and includes weekly exercises in his classes to encourage creative thinking. A mentor once noted “Mike doesn’t think outside the box, he doesn’t recognize that the box ever existed.” Mike received two fellowships to the Poynter Institute and also served as a Digital Journalism fellow at University of California, Berkeley. He has a master’s degree from the S.I. Newhouse School of Public Communications at Syracuse University.


6 Weeks

Experience Level


Learning Partner

Rochester Institute of Technology



Program Type



Business & Management Design Engineering
Advanced Business Harvard X-Series