Business Analytics for Data-Driven Decision Making

8 Weeks 3–6 hours per week
1188

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About this course

Virtually all managerial and leadership positions in the digital economy increasingly rely on data-driven decision making. Recent studies have shown companies who adopt “Data-Driven Decision Management” achieve significant productivity gains over other firms.

Having a solid grasp of the end-to-end process of making effective decisions with data will give you an edge, both in performing such analyses yourself, as well as in effectively managing teams of business analysts and data scientists.

In this course, part of both the Digital Leadership and Digital Product Management MicroMasters® programs, you will learn the tools and techniques to become a data-driven or “evidence-based” manager.

You will learn the process of reframing a business question as a data question, reasoning about what data might be of assistance and how to obtain it, integrating and cleaning the data, performing the analysis, deriving and communicating insights from the analysis, and building the managerial culture to operate in this way and create competitive advantages from enterprise data.

This course is unique in the sense that it aims squarely at the needs of a manager in an analytically focused enterprise by providing both a hands-on introduction to the concepts, methods and processes of business analytics as well as an introduction to the use of analytics as the basis for creating a competitive advantage.

Software Requirements

Completion of this course requires the use of Microsoft Power BI Desktop. Unfortunately, there is currently no version of Power BI Desktop for macOS or Linux operating systems. We encourage learners to secure access to a Windows environment, but if that is not possible, macOS and Linux users can run Power BI Desktop in a virtual Windows environment. The course provides steps for installing such an environment.

What you’ll learn

  • Key analytic technologies and techniques, e.g. predictive modeling and machine learning, and how these can play a role in managerial decision making
  • How to effectively manage the analytical processes and use the results of these processes as the basis for making informed, evidence-based decisions
  • How companies can use analytics as the basis for creating value

Prerequisites

  • Secondary school (high school) algebra; basic mathematics concepts
  • A willingness to explore economics

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Meet Your Instructors

John W. Byers headshot

John W. Byers

Professor of Computer Science at Boston University
John is Professor of Computer Science at Boston University and Founding Chief Scientist of Cogo Labs, founded in 2005. He received his Ph.D. in Computer Science from UC Berkeley in 1997 and his B.A. from Cornell University in 1991.
Chris Dellarocas headshot

Chris Dellarocas

Richard C. Shipley Professor of Information Systems at Boston University
Chris is Richard C. Shipley Professor of Information Systems at the Questrom School of Business and Associate Provost for Digital Learning & Innovation at Boston University. He received his Ph.D. in Computer Science from MIT in 1996 and his Diploma in Electrical Engineering from the National Technical University of Athens, Greece in 1989.
1188

Experience Level

Advanced

Learning Partner

Boston University

Program Type

MicroMasters®

Subject

Business & Management Data Science
Advanced Business Harvard X-Series