Platform Strategy for Business

6 weeks total 4 – 8 hours each week
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About this course

Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate.

This course teaches you how to convert products to platforms and how to innovate in a platform environment. You will learn how to negotiate platform startup, convert existing products to platforms, and make vital decisions on issues of openness, cannibalization, and competition.

Learners in this course will solve real-life problems using concepts from two sided networks, information asymmetry, pricing, intellectual property, and game theory.

The instructor for this course literally wrote the book on the topic: “Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You.”

This course is part of both the Digital Leadership and Product Management MicroMasters® programs.

What you’ll learn

  • How to successfully launch and design a business platform
  • Why platform firms beat product firms and how the structure of platform firms is fundamentally different
  • Why traditional platform pricing models fail and how to choose a successful pricing model
  • How to compete in winner-take-all network markets.

Prerequisites

  • Secondary school (high school) algebra; basic mathematics concepts
  • A willingness to explore economics

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Meet Your Instructors

Marshall Van Alstyne headshot

Marshall Van Alstyne

Professor and Chair of Information Systems at Boston University
Marshall Van Alstyne (@InfoEcon) is coauthor of Platform Revolution, an international bestseller. He is one of the world's foremost experts on information business models and is Everett Lord Distinguished Scholar at Boston University’s Questrom School of Business. He is a frequent speaker, board level advisor, and consultant to both startups and global firms.

More than 10,000 professionals have completed this course

“At Fidelity Investments, Digital Innovation is a core proficiency needed to continue to exceed our customers’ expectations…and we are excited that Boston University is launching Digital Innovation MicroMasters® programs, focused on leadership and product management themes, to help develop these types of skills.”

Richard Blunk, EVP, Digital Channels, Fidelity Investments

“Tech Mahindra is guaranteeing interviews at its India locations for edX learners who successfully complete this MicroMasters® program and meet other hiring criteria. Today’s disruptive business landscape demands for our talents to be future ready…

CP Gumanii, CEO, Tech Mahindra

“At Fidelity Investments, Digital Innovation is a core proficiency needed to continue to exceed our customers’ expectations…and we are excited that Boston University is launching Digital Innovation MicroMasters® programs, focused on leadership and product management themes, to help develop these types of skills.”

Richard Blunk, EVP, Digital Channels, Fidelity Investments

“Tech Mahindra is guaranteeing interviews at its India locations for edX learners who successfully complete this MicroMasters® program and meet other hiring criteria. Today’s disruptive business landscape demands for our talents to be future ready…

CP Gumanii, CEO, Tech Mahindra
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Experience Level

Intermediate

Learning Partner

Boston University

Program Type

MicroMasters®

Subject

Business & Management
Advanced Business Harvard X-Series