Product Management with Lean, Agile and System Design Thinking

6 Weeks 4–8 hours per week
1743

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About this course

Strong product management drives successful business model implementation. Learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase of the product life and master business and organizational logic to ensure product success in the marketplace.

In this course, part of the Digital Product Management MicroMasters program, you will be introduced to key frameworks for decision-making based on both economic and organizational considerations. These frameworks inform a rising product manager on how to:

  • use customer co-creation and understanding of their needs to become a “champion” for user-centric development in digital technology.
  • set up and manage specific work flows (e.g. either lean, agile or stage gate development tasks) that result in timely launch and upgrades of products.
  • use a data-and metrics-driven approach to make product life cycle decisions including pricing, versioning, maintenance, helpdesks and end of life.
  • shape the direction of the product based on experimentation and system design thinking by learning from product roadmaps, competitive considerations, and allied evolution of demand in digital markets.

Caveat: This is not a course on software development, architecture or product marketing. The role of a product manager is to work with these functions effectively, such that the interests of a product (e.g., its profitability) and its customers are best served. Thus, the perspectives and skills covered in this course are integrative and allied with decision-making in their orientation.

What you’ll learn

  • Product line planning and road mapping alternatives
  • Idea generation, customer need assessment, co-creation, definition and validation of minimal viable product (MVP) and allied set up of requirement documents
  • Alternative approaches for lean, agile and waterfall development, along with the tools for assessing task, project and business risks (and risk mitigation strategies) at scrums or at stage gates.
  • How to launch a product and create a go-to-market strategy to champion your product.
  • Performance Management: how to take ownership of product related profit (or loss) over various life cycle stages; how to track and optimize system performance metrics while organizing social media and third party data towards performance optimization

Prerequisites

  • Secondary school (high school) algebra; basic mathematics concepts
  • Backgroundin three areas:
    • Project and process (operations) management concepts
    • Marketing concepts
    • Software engineering concepts

Learners may develop background in these three areas either through on the job exposure or by auditing 3rd or 4th year university level or online courses before taking DI503.

Meet Your Instructors

Nitin R. Joglekar

Nitin R. Joglekar

Associate Professor of Operations and Technology Management at Boston University
Nitin R. Joglekar is on the faculty at Boston University’s Questrom School of Business. His interests involve Digital Product Management Thinking (DPMT), deployment of analytics and machine learning techniques in innovation processes, and digitization & public policy issues in global supply chains. In addition to his academic career, he has overseen product management and supply chain implantations at established firms, and founded a software startup. He holds degrees in engineering from IIT, Memorial University, and MIT. He also holds a doctorate in management science from the MIT Sloan School. Professor Joglekar is the department editor for Technology, Innovation Management, and Entrepreneurship at IEEE Transactions on Engineering Management. He is also a department editor for industry studies and public policy at Production and Operations Management.
Varun Nagaraj

Varun Nagaraj

Questrom Digital Learning and Innovation Fellow at Boston University
Varun Nagaraj is a Digital Learning and Innovation Fellow at Boston University’s Questrom School of Business, and a PhD candidate and Design and Innovation Fellow at the Weatherhead School of Management at Case Western Reserve University. Varun has been a product manager, consulted to product managers on strategy and cycle time excellence while at PRTM management consulting (now PwC), and hired and mentored product managers in his roles as VP of Product Management and CEO in the fields of networking, security, data center virtualization, medical instrumentation, and the Internet of Things (IoT). Varun holds degrees in electrical and computer engineering from IIT Bombay and North Carolina State University in Raleigh, and an MBA from Boston University.
1743

Experience Level

Advanced

Learning Partner

Boston University

Program Type

MicroMasters®

Subject

Business IT
Advanced Business Harvard X-Series