Digital Transformation Strategy

Course 4 of 5: MicroMasters® in Digital Leadership 6 Weeks 4 – 6 hours each week
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About this course

Want to be the leader with the winning business strategy for the digital future?

Ambitious digital-driven startups are creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way―what are you and your company doing?

In this course, part of the Digital Leadership MicroMasters® program, you will understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your business success along the way.

With current case studies and practical experience-based advice, learn how to rethink traditional business models from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along the three phases of digital transformation.

Taught by a professor with expertise at the intersection of business and digital strategies, this course will equip managers to step up to play important roles during the digital transformation processes within companies. Chances are that the company where you work now is engaging in some digital transformation activities and this course will provide you with skills and perspectives to play pivotal roles and guide your company.

What you’ll learn

  • Learn to navigate the world of digital ecosystems.
  • Understand the collision between traditional and digital business models and how to reinvent your business for future success.
  • Discover ways of competing and collaborating with other companies to create and capture value.
  • Realize how powerful machines can amplify your company’s human talent.
  • Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future.

Prerequisites

  • Undergraduate business education
  • Exposure to business strategy concepts

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Meet Your Instructors

N. Venkat Venkatraman

David J. McGrath Jr. Professor in Management at Boston University
Venkat is the David J. McGrath Jr. professor in Management at Boston University Questrom School of Business. He holds joint appointment in the Information Systems and Strategy & Innovation Departments. He has previously taught at MIT Sloan School of Management and at London Business School. He has undergraduate in Mechanical Engineering from Indian Institute of Technology, Kharagpur, India and MBA from Indian Institute of Management, Calcutta (India) and PhD in Strategic Management from the University of Pittsburgh. His doctoral thesis was awarded the Best Dissertation from the Academy of Management and he is one of the most highly cited researchers in management according to Google Scholar.
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Experience Level

Advanced

Learning Partner

Boston University

Program Type

MicroMasters®

Subject

Business & Management
Advanced Business Harvard X-Series