Business Foundations

6 Weeks 3 - 5 Hours per week
3236

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About this course

Do you speak “business”? You will. This course is designed to give you the terminology, concepts and frameworks necessary to understand businesses, to unpack their constituent parts, and to build your own tool-kit for strategy and decision-making.

Whether you are just starting out or looking to fine tune your education, this course introduces basic concepts and frameworks that can be applied across markets, at all levels of business. The course kicks off with core value propositions and moves through a business model framework, competition and macro environmental tools, theories of disruption, basic accounting literacy and concludes with an integrated look at business functions.

This course, part of the Business Fundamentals MicroMasters program, sets the stage with a big picture perspective on business.

What you’ll learn

  • How to break a company down into its main components and activities
  • How disruption happens in an industry
  • The basics of industry competitive dynamics
  • Basic financial statement literacy
  • How different business functions work and integrate

Meet your instructor

Elicia Salzberg

Elicia is a popular lecturer in the law and business communications group at UBC Sauder. Prior to starting her teaching career, she was a lawyer at a national law firm where she worked with all types of companies, from start-ups to major international companies. Elicia’s expertise is in enabling companies to successfully navigate critical business situations, such as obtaining initial funding, negotiating strategic transactions, and raising capital in private markets. Her ability to provide practical solutions that directly tie to business objectives directly informs Elicia’s teaching practice at UBC, where she works with undergraduate and graduate students. She completed both her BComm and JD at UBC.
3236

Duration

6 Weeks

Experience Level

Introductory

Learning Partner

University of British Columbia

Program Type

Professional Certificate

Subject

Business Business & Management