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Program overview

Accelerate your career by learning how to develop and deploy winning business strategies for your organization with a Professional Certificate in Strategic Management from Wharton. Enhance your leadership capabilities by identifying and defining your business’s competitive advantage, refining your strategy to optimize customer interactions, and driving profits.

Created by world-famous professors at the Wharton School, this certificate program helps you obtain the management skills you need to turn the challenges posed by today’s marketplace into opportunities for your business. Today’s leaders know that providing high-quality offerings at competitive prices is no longer enough to survive; this program was created to give you the knowledge and hands-on application you need to improve customer experience, boost operational efficiencies, and lower costs. By the end of this online program, you’ll have created your own connected strategy to deploy in your own organization to achieve real-world results.

What you will learn

  • How to identify and define the competitive advantages of your business
  • How to refine your strategy to maximize your competitive advantage and drive profits
  • How to leverage the four connected strategies to create continuous relationships with customers
  • How to move beyond traditional modes of customer interaction to create a fundamentally new business model
  • How to create a portfolio of connected strategies to respond to different customer segments
  • How to achieve sustainable competitive advantage in today’s business environment

Program Class List

1
Business Strategy from Wharton: Competitive Advantage

Course Details
Learn how to develop and execute strategies to gain competitive advantage and improve your position in the marketplace.

Course Duration

6 Weeks

Time Commitment

3–4 Hours per week

Price

$199.00

2
Introduction to Connected Strategy

Course Details
Technology has caused firms to fundamentally change their strategy to connect with their customers in new and different ways. In this course, we explore the impact of connected strategies as well as business opportunities associated with those strategies.

Course Duration

6 Weeks

Time Commitment

2–4 hours per week

Price

$199.00

3
Strategic Management Capstone

Course Details
Apply the knowledge you learned from the Connected Strategy course in this comprehensive workshop that will help you create new connected strategies for your organization.

Course Duration

6 Weeks

Time Commitment

2–4 Hours per week

Price

$199.00

Meet Your Instructors

Nicolaj Siggelkow

David M. Knott Professor of Management at The Wharton School of the University of Pennsylvania
Nicolaj Siggelkow is the David M. Knott Professor of Management, and a Co-Director of the Mack Institute for Innovation Management at the Wharton School, University of Pennsylvania. Professor Siggelkow has been the recipient of multiple MBA and Undergraduate Excellence in Teaching Awards, and his research has been published in the leading management journals, including Academy of Management Journal, Administrative Science Quarterly, Journal of Industrial Economics, Management Science, Organization Science, and Strategic Organization.

Christian Terwiesch

Andrew M. Heller Professor at The Wharton School of the University of Pennsylvania
Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School of the University of Pennsylvania. He is a Professor in Wharton’s Operations, Information and Decisions department, co-director of Penn’s Mack Institute for Innovation Management, and also holds a faculty appointment In Penn’s Perelman School of Medicine. His research on Operations Management and on Innovation Management appears in many of the leading academic journals ranging from Management Science to The New England Journal of Medicine. He is an award winning teacher with extensive experience in MBA teaching and executive education. Professor Terwiesch is the co-author of Matching Supply with Demand, a widely used text-book in Operations Management that is now in its third edition. Based on this book, Professor Terwiesch has launched the first Massive Open Online Course (MOOC) in business on Coursera. By now, well over 250,000 students enrolled in the course.