An effective process for conceiving, developing and launching new products or services is critical to becoming competitive in most industries. This course includes key concepts like new product development strategy, types of product development strategies and steps.

This course involves

(a) Organizational integration of the work of functional specialists, industrial designers, and other key participants within the firm.

(b) Reducing the time-to-market while meeting cost and quality targets.

(c) Managing cross-functional projects and inherent technological risks while keeping a focus on changing customer requirements.

These challenges are examined in relation to the business level strategy of the firm, its competitive challenges, the technology life cycle and the product life cycle. We will also focus on the potential for firms to build markets and create demand for new products.

According to world-renowned management consultant, Peter Drucker, “Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how marketing serves as a key element within an organization’s strategy.

In order for a manager to effectively perform their role they must have an understanding of accounting information, as accounting systems generate information that is used by both internal and external stakeholders

Having a good understanding of accounting allows managers to communicate with the finance department, bankers, suppliers and even tax authorities.

In this finance course, you will learn how to read and understand financial statements. You will learn all relevant and important terms as they relate to the three financial statements – balance sheet, income statement and cash flow statement. Subsequently, you will develop the capability to analyze business performance through financial statements. You will see how the performance of any organization is impacted by four fundamental drivers of profitability – asset management, cost management, leverage management and tax management.

In the second part of the course, you will learn how to manage costs. We will cover product costing, budgeting , budgetary control and cost analysis for decision making.

Successfully completing this course will transform you into a manager who is confident while discussing and handling accounting and financial matters in the workplace, and help you as you move forward in your managerial career and take on senior roles.

In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.

This course will show you how a business views itself in its “totality” and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:

• What managing a firm strategically implies?
  • How one analyzes the industry in which a firm competes?
  • How does a firm create competitive advantage?
  • How does a firm sustain its competitive advantage?

Business organizations are constantly engaged in financial decision-making related to financial planning, investments, capital purchases, etc. The right financial decisions play a critical role in maximizing an organization’s business value.

1. How do we value assets?
2. What is a good investment?
3. Does a project create value?

Corporate finance will address these issues to help managers make value-enhancing decisions.

This business and management course will introduce you to the role of corporate finance in an organization and the tools used to evaluate investment proposals.

The course will cover commonly used tools and techniques that help managers make decisions that create value for their organizations such as time value of money, opportunity cost, net present value and internal rate of return.

If you are interested in creating value for your organization, then this course is for you.

Do you aspire to be an ideal people manager? The journey from being an individual contributor to a people manager requires significant personal development and growth. If you are a first time manager, you may have asked yourself:

• Where did I go wrong in managing this particular employee?
• How should I give feedback to my subordinates?
• How do I handle potential assessments?
• How should I motivate people who report to me?

The objective of this business and management course is to smoothen the transition for newly appointed people managers, motivate and guide people who are aspiring to become one and to think back and reflect for seasoned managers.

The course will provide learners with an enhanced understanding of the role of people management in organizational context.

Have you ever wondered about the right methods to improve productivity, configure your supply chain or address the demand on hand?

In recent years, businesses have strived to improve productivity and quality, reduce costs and delivery times, and embrace flexibility and innovation. These strategies are part of the Operations Management (OM) activities that service and manufacturing organizations engage in.

Operations Management helps you to understand the role of OM in a firm and to develop abilities to structure and solve operations related problems. The course will empower you with skills to address important aspects of business operations including capacity, productivity, quality, and supply chain.

You will understand how operations in an organization are configured and factors that can potentially drive the complexity of managing such operations. We will also introduce concepts like estimating capacity, identifying bottlenecks, and de-bottlenecking.

Throughout the course, you will join us in discussions on productivity improvement methods, development of quality assurance systems and configuration of supply chains.

The course will equip you with the right tools, techniques and skills to estimate, compute, analyze and configure key elements of operations management.