About this course

An effective process for conceiving, developing and launching new products or services is critical to becoming competitive in most industries. This course includes key concepts like new product development strategy, types of product development strategies and steps.

This course involves

(a) Organizational integration of the work of functional specialists, industrial designers, and other key participants within the firm.

(b) Reducing the time-to-market while meeting cost and quality targets.

(c) Managing cross-functional projects and inherent technological risks while keeping a focus on changing customer requirements.

These challenges are examined in relation to the business level strategy of the firm, its competitive challenges, the technology life cycle and the product life cycle. We will also focus on the potential for firms to build markets and create demand for new products.

What you’ll learn

  • Understand the entire product development process from the product idea to eventual launch with an appropriate business model.
  • Learn how emerging market firms gain competitive advantage through design and development of locally relevant products.

View the course Welcome video from instructor Ganesh N Prabhu.

 

 

Meet your instructor

Ganesh N Prabhu - Pearson Advance

Ganesh N Prabhu

Ganesh N Prabhu is a Professor of Strategy at the Indian Institute of Management Bangalore, where he teaches Strategy, Qualitative Research and New Product Development. He also conducts executive programmes on New Product Development, Business Strategy, Business Acumen, Strategy Consulting and Design Thinking for senior managers. He was an invited member on the inaugural India Design Council and is a top writer on Quora. Ganesh is a Fellow (PhD) from the Indian Institute of Management Ahmedabad and holds a Post Graduate Diploma in Management from the Institute of Rural Management Anand. His research focuses on entrepreneurship and has been published in the Academy of Management Review and Research Policy.

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Program Overview

Gain an advantage by learning the key business essentials through this comprehensive online MicroMasters program, covering all core management disciplines.

Understanding the managerial context of decision making is critical to being a successful manager. The MicroMasters program in management from the Indian Institute of Management Bangalore, aims to provide the learner with the perfect learning pathway to develop core competencies across six management disciplines:

  • Accounting
  • Finance
  • Operations Management
  • People Management
  • Marketing
  • Business Strategy

Take advantage of the MicroMasters program certificate to rejuvenate your career or enhance your knowledge and program certificates by stepping into the campus at IIMB to complete an Advanced Management Programme on IIMBx.

What you will learn

  • An overview of business organizations and the role accounting plays in managing them.
  • Understand the role of operations management in a firm and develop the ability to structure and solve operations related problems.
  • Acquire a deeper understanding of the different aspects of people management.
  • An introduction to the systematic framework of marketing management and different approaches for marketing goods and services.
  • Master concepts and tools that are useful to managers for making financial decisions.
  • Understand the analytical approaches underlying strategy and competitive advantage.

Courses in this program

1
Operations Management

Course Details
Understand key aspects of business operations and lean management including capacity, productivity, quality, and supply chain.

2
People Management

Course Details
Learn to be a better manager by developing leadership and communication skills designed to turn first time managers into great team leaders.

3
Corporate Finance

Course Details
Learn the ideas, concepts and tools managers use to make the right financial decisions.

4
Strategic Management

Course Details
Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

5
Accounting for Decision-Making

Course Details
Learn how to read and interpret financial statements and manage costs to take informed business decisions.

6
Marketing Management

Course Details
Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

Meet your instructors

Ashok Thampy

Ashok Thampy is Professor of Finance at the Indian Institute of Management Bangalore. He received his Ph.D. from Krannert Graduate School of Management, Purdue University. Prior to joining IIMB, he was at the Department of Finance, Bilkent University, Turkey. He has also held visiting positions at the Department of Economics at Santa Clara University, USA, and the School of Business, Economics and Law, at the University of Gothenburg, Sweden. His research interests lie in the areas of Corporate Finance and Banking.

Ashis Mishra

Dr. Ashis Mishra is a faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB). Dr. Mishra teaches marketing management and retail management. His area of research involves Retail Productivity Analysis, Retail Atmospherics and Retail Consumer Behaviour. He has successfully developed and applied many quantitative models and business model frameworks in solving marketing/retailing-related problems. He has published over 10 papers in various national and international journals of repute. His current projects include ‘A Dynamic Model for Forecasting in Indian Retail Sector’, ‘Store Atmospherics as a Tool for Retail Productivity’ and ‘Technographic Segmentation of Indian Retail Consumers.’

Sai Yayavaram

Sai Yayavaram is an Associate Professor at the Indian Institute of Management Bangalore, where he teaches Competition & Strategy and Strategy Content. He also conducts executive education programmes on strategic management and management of innovation for senior managers. He is a Ph.D. in Strategic Management from McCombs School of Business, The University of Texas at Austin and holds a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad. His research focuses on technology management, complexity and strategic rents and has been published in Administrative Science Quarterly, Strategic Management Journal, and Organization Science.

P D Jose

P D Jose is an professor at the Indian Institute of Management Bangalore, where he teaches core courses on Business and Corporate Strategy and several electives on sustainability. He is a Fellow of the Indian Institute of Management Ahmedabad. He also has a Post Graduate Diploma in Forestry Management from the Indian Institute of Forest Management, Bhopal and Bachelors in Physics from the Institute of Science, Bombay. He has taught classes on strategy and/or sustainability at a number of schools including Cardiff University Business School (UK); the School of Economics and Business at the University of Goteborg, Sweden; Indian Institute of Management at Kozhikode and Ahmedabad. He has also consulted with several government agencies, non-governmental, private sector and international organizations.

Vasanthi Srinivasan

Vasanthi Srinivasan is a Professor in the Organizational Behaviour and Human Resource Management Area. Her research interests are in the field of HRM. She has been extensively involved in designing and delivering Leadership Development Programs for Indian and international companies. Her prior experience in offering the MOOC course - Introduction to People Management motivates her to effectively harness technology for learning impact.

MS Narasimhan

Professor MS Narasimhan teaches courses on Management Accounting, Financial Accounting, Corporate Finance and Investments. His areas of interest include Management Accounting, Corporate Finance and Capital Markets. He is a member of the Institute of Cost and Works Accountants of India. He has also completed a study on Corporate Disclosure Practices in India, sponsored under the FIRE project. He has published several articles and research studies in national and international journals and financial newspapers.
B. Mahadevan - Pearson Advance

B. Mahadevan

B. Mahadevan is a Professor of Operations Management at the Indian Institute of Management Bangalore, where he has been teaching since 1992. He received his Ph.D. from IIT Madras. He was a visiting scholar at the Amos Tuck School of Business Administration, Dartmouth College, New Hampshire, in 1999–2000 and a retainer consultant to Deloitte Consulting LLP, USA, in 2001–2002. Prof. Mahadevan was one among the 40 nominated globally for the Economic Intelligence Unit’s (EIU) Business Professor of the Year Award, 2012. He is a member of the editorial board of the Production and Operations Management Journal _and the International Journal of Business Excellence. He has published several of his research findings in _California Management Review, European Journal of Operational Research, Interfaces, Production and Operations Management Journal and International Journal of Production Research.

Rejie George Pallathita

Rejie is an Associate Professor in the Corporate Strategy and Policy area at IIM Bangalore. He is a Ph.D. from Tilburg University in The Netherlands. Professor Pallathitta’s interests are in the areas of Corporate Governance, Strategic Management and International Business. He has published papers in the Strategic Management Journal and the Journal of Business Research and has presented his research work at several international conferences.

About this course

According to world-renowned management consultant, Peter Drucker, “Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how marketing serves as a key element within an organization’s strategy.

What you’ll learn

  • Basic concepts of marketing
  • Segmentation, targeting, differentiation and positioning
  • Marketing strategy
  • 4Ps of marketing: product, price, place and promotion

Meet your instructor

Ashis Mishra

Dr. Ashis Mishra is a faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB). Dr. Mishra teaches marketing management and retail management. His area of research involves Retail Productivity Analysis, Retail Atmospherics and Retail Consumer Behaviour. He has successfully developed and applied many quantitative models and business model frameworks in solving marketing/retailing-related problems. He has published over 10 papers in various national and international journals of repute. His current projects include ‘A Dynamic Model for Forecasting in Indian Retail Sector’, ‘Store Atmospherics as a Tool for Retail Productivity’ and ‘Technographic Segmentation of Indian Retail Consumers.’

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

About This Course:

In order for a manager to effectively perform their role they must have an understanding of accounting information, as accounting systems generate information that is used by both internal and external stakeholders

Having a good understanding of accounting allows managers to communicate with the finance department, bankers, suppliers and even tax authorities.

In this finance course, you will learn how to read and understand financial statements. You will learn all relevant and important terms as they relate to the three financial statements – balance sheet, income statement and cash flow statement. Subsequently, you will develop the capability to analyze business performance through financial statements. You will see how the performance of any organization is impacted by four fundamental drivers of profitability – asset management, cost management, leverage management and tax management.

In the second part of the course, you will learn how to manage costs. We will cover product costing, budgeting , budgetary control and cost analysis for decision making.

Successfully completing this course will transform you into a manager who is confident while discussing and handling accounting and financial matters in the workplace, and help you as you move forward in your managerial career and take on senior roles.

What You’ll Learn:

  • Read and understand financial statements
  • Financial statement analysis
  • How to use accounting information to plan and control your business and make decisions

Syllabus:

Skip Syllabus

Week 1: Mechanics of Financial Accounting
Introduction to financial accounting; Generally Accepted Accounting Principles; fundamental accounting equation; recording of financial transactions and preparation of accounting statements through accounting equation.Week 2: Reading Financial Statements
Reading and understanding balance sheet, income statement and cash flow statement; Familiarizing all accounting terms that normally appear in financial statements.Week 3: Financial Statement Analysis
Ratio analysis; Understanding relationship between four profitability drivers; Assessing financial health through credit scoring model.Week 4: Product Costing
Preparation of Cost Sheet in manufacturing and service industry; Job and process costing; Activity-based costing.Week 5: Cost Analysis for Decision Making
Behaviour of costs; Break-even analysis; Relevant costing approach for different decision making scenarios.Week 6: Budgeting and variance analysis
Preparation of operational and financial budgets; Comparing actual performance against budgets; Price and quantity variance; Controllable and non-controllable variance; Revenue and contribution variances.

Meet Your Instructor:

MS Narasimhan

Professor MS Narasimhan teaches courses on Management Accounting, Financial Accounting, Corporate Finance and Investments. His areas of interest include Management Accounting, Corporate Finance and Capital Markets. He is a member of the Institute of Cost and Works Accountants of India. He has also completed a study on Corporate Disclosure Practices in India, sponsored under the FIRE project. He has published several articles and research studies in national and international journals and financial newspapers.

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

About This Course:

In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.

This course will show you how a business views itself in its “totality” and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:

  • What managing a firm strategically implies?
    • How one analyzes the industry in which a firm competes?
    • How does a firm create competitive advantage?
    • How does a firm sustain its competitive advantage?

What You’ll Learn:

  • Industry and competitive analysis
  • Resource and competency analysis
  • Analysing strategy across corporate and business levels

Syllabus:

Week 1: Introduction to Strategic Management
Week 2: Analyzing the External Environment
Week 3: Analyzing the Internal Environment
Week 4: Competitive Positioning
Week 5: Managing the Multi-business Firm

Meet Your Instructors:

P D Jose

P D Jose is an professor at the Indian Institute of Management Bangalore, where he teaches core courses on Business and Corporate Strategy and several electives on sustainability. He is a Fellow of the Indian Institute of Management Ahmedabad. He also has a Post Graduate Diploma in Forestry Management from the Indian Institute of Forest Management, Bhopal and Bachelors in Physics from the Institute of Science, Bombay. He has taught classes on strategy and/or sustainability at a number of schools including Cardiff University Business School (UK); the School of Economics and Business at the University of Goteborg, Sweden; Indian Institute of Management at Kozhikode and Ahmedabad. He has also consulted with several government agencies, non-governmental, private sector and international organizations.

Rejie George Pallathita

Rejie is an Associate Professor in the Corporate Strategy and Policy area at IIM Bangalore. He is a Ph.D. from Tilburg University in The Netherlands. Professor Pallathitta’s interests are in the areas of Corporate Governance, Strategic Management and International Business. He has published papers in the Strategic Management Journal and the Journal of Business Research and has presented his research work at several international conferences.

Sai Yayavaram

Sai Yayavaram is an Associate Professor at the Indian Institute of Management Bangalore, where he teaches Competition & Strategy and Strategy Content. He also conducts executive education programmes on strategic management and management of innovation for senior managers. He is a Ph.D. in Strategic Management from McCombs School of Business, The University of Texas at Austin and holds a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad. His research focuses on technology management, complexity and strategic rents and has been published in Administrative Science Quarterly, Strategic Management Journal, and Organization Science.

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

About this course

Business organizations are constantly engaged in financial decision-making related to financial planning, investments, capital purchases, etc. The right financial decisions play a critical role in maximizing an organization’s business value.

  1. How do we value assets?
  2. What is a good investment?
  3. Does a project create value?

Corporate finance will address these issues to help managers make value-enhancing decisions.

What you’ll learn

  • The role of corporate finance in an organization
  • The role of financial markets in financing firms and individual’s need for funds
  • Capital budgeting tools such as payback period, internal rate of return and net present value used in evaluating investments

This business and management course will introduce you to the role of corporate finance in an organization and the tools used to evaluate investment proposals.

The course will cover commonly used tools and techniques that help managers make decisions that create value for their organizations such as time value of money, opportunity cost, net present value and internal rate of return.

If you are interested in creating value for your organization, then this course is for you.

Syllabus

Week 1: Introduction to corporate finance and time value of money
Discussion of major financial decisions at a firm, issues related to separation of ownership and management, role of capital markets and time value of money.Week 2: Valuation of basic securities
Introduction to valuation of bonds, stocks and the cost of capital.Week 3: Capital budgeting
Introduction to capital budgeting, payback period, net present value and internal rate of return.Week 4: Cash flows for capital budgeting
Estimation of cash flows of projects, cost of capital for a project and value addition by projects.Week 5: Capital budgeting
Case study to illustrate the evaluation of a project using the capital budgeting tools discussed in earlier weeks.

Meet your instructor

Ashok Thampy

Ashok Thampy is Professor of Finance at the Indian Institute of Management Bangalore. He received his Ph.D. from Krannert Graduate School of Management, Purdue University. Prior to joining IIMB, he was at the Department of Finance, Bilkent University, Turkey. He has also held visiting positions at the Department of Economics at Santa Clara University, USA, and the School of Business, Economics and Law, at the University of Gothenburg, Sweden. His research interests lie in the areas of Corporate Finance and Banking.

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

About This Course:

Do you aspire to be an ideal people manager? The journey from being an individual contributor to a people manager requires significant personal development and growth. If you are a first time manager, you may have asked yourself:

  • Where did I go wrong in managing this particular employee?
  • How should I give feedback to my subordinates?
  • How do I handle potential assessments?
  • How should I motivate people who report to me?

The objective of this business and management course is to smoothen the transition for newly appointed people managers, motivate and guide people who are aspiring to become one and to think back and reflect for seasoned managers.

The course will provide learners with an enhanced understanding of the role of people management in organizational context.

What You’ll Learn:

  • Gain an overview of what it means to be an effective people manager
  • Have a deeper understanding of the different aspects of people management
  • Be able to appreciate the challenges faced by a first time manager
  • Reflect on your managerial experiences

Syllabus:

Week 1: Introduction to People Management

Difference between People Management and Human Resource Management; impact of individual and organizational factors on people management.

Week 2: Getting Work Done Through Others

Challenges of getting work done; significance of prioritization and assigning work to team members.

Week 3: Assessment and Evaluation

Concept of performance management and role of a manager in the different stages of the performance management process.

Week 4: Building Peer Networks

Understanding the importance of peer networks in an organization; being able to influence those on whom you have no authority.

Week 5: Essentials of Communication

Concept of the communication process with reflection on various barriers to effective communication and ways to overcome.

Week 6: Managing Self

Reflection on what does it mean to be a people manager; building a personal development plan for oneself.

Meet Your Instructor:

Vasanthi Srinivasan

Vasanthi Srinivasan is a Professor in the Organizational Behaviour and Human Resource Management Area. Her research interests are in the field of HRM. She has been extensively involved in designing and delivering Leadership Development Programs for Indian and international companies. Her prior experience in offering the MOOC course - Introduction to People Management motivates her to effectively harness technology for learning impact.

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

About this course

Have you ever wondered about the right methods to improve productivity, configure your supply chain or address the demand on hand?

In recent years, businesses have strived to improve productivity and quality, reduce costs and delivery times, and embrace flexibility and innovation. These strategies are part of the Operations Management (OM) activities that service and manufacturing organizations engage in.

Operations Management helps you to understand the role of OM in a firm and to develop abilities to structure and solve operations related problems. The course will empower you with skills to address important aspects of business operations including capacity, productivity, quality, and supply chain.

You will understand how operations in an organization are configured and factors that can potentially drive the complexity of managing such operations. We will also introduce concepts like estimating capacity, identifying bottlenecks, and de-bottlenecking.

Throughout the course, you will join us in discussions on productivity improvement methods, development of quality assurance systems and configuration of supply chains.

The course will equip you with the right tools, techniques and skills to estimate, compute, analyze and configure key elements of operations management.

What you’ll learn

  • Identify an operations system with some known standard configurations
  • Make an assessment of the complexity of an operations system
  • Compute cycle times for operations and estimate capacity of the system
  • Understand the various components of a supply chain and the need to configure them appropriately
  • Identify methods for reducing bullwhip effect in supply chains
  • Understand and relate the concept of Lean Management to one’s own business situation
  • Initiate process & productivity improvement using NVA Analysis
  • Use specific tools and techniques to analyze quality problems
  • Monitor a process using control charts

View the course Welcome video from instructor B. Mahadevan.

 

 

Meet your instructor

B. Mahadevan - Pearson Advance

B. Mahadevan

B. Mahadevan is a Professor of Operations Management at the Indian Institute of Management Bangalore, where he has been teaching since 1992. He received his Ph.D. from IIT Madras. He was a visiting scholar at the Amos Tuck School of Business Administration, Dartmouth College, New Hampshire, in 1999–2000 and a retainer consultant to Deloitte Consulting LLP, USA, in 2001–2002. Prof. Mahadevan was one among the 40 nominated globally for the Economic Intelligence Unit’s (EIU) Business Professor of the Year Award, 2012. He is a member of the editorial board of the Production and Operations Management Journal _and the International Journal of Business Excellence. He has published several of his research findings in _California Management Review, European Journal of Operational Research, Interfaces, Production and Operations Management Journal and International Journal of Production Research.

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.