Meet Your Instructors:

Iain Murray AM

Siavash Khaksar
About MIT Horizon:
MIT Horizon is an expansive content library built to help you explore emerging technologies. Through easy-to-understand lessons, you’ll be guided through the complexities of the latest technologies and simplified expert-level concepts. Designed for both technical and non-technical learners, you can examine bite-size content that can lead to maximum career outcomes.
For a limited time, gain access to the complete MIT Horizon library.
Register today for exclusive entry.
Meet Your Instructors:

Iain Murray AM

Siavash Khaksar

Nazanin Mohammadi
Who can take this course?
Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.
Meet Your Instructors:

Iain Murray AM

Siavash Khaksar
Meet Your Instructors:

Iain Murray AM

Nazanin Mohammadi

Eleanor Sandry

Siavash Khaksar
Who can take this course?
Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

MicroMasters® Program in Internet of Things (IoT)
Learn to guide IoT projects and design IoT solutions
Meet your instructors

Iain Murray AM

Siavash Khaksar
What you will learn
- Map significant milestones in the emergence of social media
- Identify how different users are impacted by digital in/accessibility
- Extrapolate current social trends online and map possible directions in social media
- Understand how people interpret robots and bots as communicating, social, even emotional, others
Program Overview
Online communication and digital technologies dominate our everyday lives, extend our abilities, and change the way we communicate with each other. This series brings together three Internet Studies MOOCS:
- NET1x will increase learners’ understandings of social media by looking at the ways networked connectivity let users become ‘social’
- NET2x further explores the way digital technologies and social media channels impact our daily routines and transform how we live, using people with disability as a case study. Learners will be introduced to the social model of disability and the ways negative attitudes affect digital accessibility and representation.
- Continuing the theme of human reliance on technologies, NET3x explores how people communicate with robots and bots in everyday life, both now and into the future.
Courses in this program
1Social Media: How Media Got Social
Course Details
2Disability and Digital Media: Accessibility, Representation and Inclusion
Course Details
3Communicating with Robots and Bots
Course Details
Meet your instructors

Gwyneth Peaty

Eleanor Sandry

Tama Leaver

Katie Ellis

Mike Kent
About this course
In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.
You will experience:
- how to build a robust and sustainable online reputation
- the positives of building a strong participatory culture
- how to manage social media issues based on a real-life examples
- how to manage a crisis and respond appropriately across multiple platforms.
Throughout the course, you’ll learn from real life case studies and gain an understanding of the important role that blogs, Facebook, Twitter, Snapchat and other social platforms play in today’s business world.
The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.
This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.
What you’ll learn
- You’ll learn how to:
- manage an organisation’s online reputation
- apply reputational management principles to manage online issues and crises
- build a strong participatory culture to engage your audience.

MicroMasters® Program Marketing in a Digital World
Develop in-demand marketing skills
Meet Your Instructors

Bridget Tombleson

Katharina Wolf
About this course
Want to learn how to get people to engage with your brand, but not sure where to begin?
Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.
In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.
This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.
This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.
What you’ll learn
- The inter-relationship between paid, owned and earned media
- Consumer change and how it is altering brand communications
- Content marketing and how owned content can be distributed across company-owned digital media assets
- The value of Earned Media which interests your audience

MicroMasters® Program Marketing in a Digital World
Develop in-demand marketing skills
Meet Your Instructors

Sonia Dickinson
About This Course:
In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.
You will learn how to:
- Develop a framework to identify and establish brand positioning and values to build customer based brand equity
- Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity
- Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
- Design specific strategies that focus around extending, revitalising and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).
The branding landscape is fast-paced and continually changing, yet is a stimulating and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.
This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.
What You’ll Learn:
- How to identify and establish brand positioning and values
- How to plan and implement brand marketing programs
- How to evaluate a brand equity management system
- How to design strategies that retain existing brand resonance

MicroMasters® Program Marketing in a Digital World
Develop in-demand marketing skills
Meet Your Instructor:

Ian Phau
About This Course:
The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.
You will learn how to:
- use basic e-marketing tools relevant to the internet marketing context;
- apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
- analyse the online consumer exchange process and its outcomes;
- evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
- evaluate the role of social media in the marketing context;
- use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.
You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.
The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.
This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.
What You’ll Learn:
- Use basic e-marketing tools
- Apply traditional marketing strategies in an online environment
- Evaluate a firm’s internet marketing strategy

MicroMasters® Program Marketing in a Digital World
Develop in-demand marketing skills
Meet Your Instructor:
