What you will learn
- Map significant milestones in the emergence of social media
- Identify how different users are impacted by digital in/accessibility
- Extrapolate current social trends online and map possible directions in social media
- Understand how people interpret robots and bots as communicating, social, even emotional, others
Program Overview
Online communication and digital technologies dominate our everyday lives, extend our abilities, and change the way we communicate with each other. This series brings together three Internet Studies MOOCS:
- NET1x will increase learners’ understandings of social media by looking at the ways networked connectivity let users become ‘social’
- NET2x further explores the way digital technologies and social media channels impact our daily routines and transform how we live, using people with disability as a case study. Learners will be introduced to the social model of disability and the ways negative attitudes affect digital accessibility and representation.
- Continuing the theme of human reliance on technologies, NET3x explores how people communicate with robots and bots in everyday life, both now and into the future.
Courses in this program
1Social Media: How Media Got Social
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2Disability and Digital Media: Accessibility, Representation and Inclusion
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3Communicating with Robots and Bots
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Meet your instructors

Gwyneth Peaty

Eleanor Sandry

Tama Leaver

Katie Ellis

Mike Kent
Program overview
Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.
The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in:
- Creating and sustaining a brand;
- Marketing through digital channels, such as social media;
- Consumption behaviour across buying contexts;
- Marketing metrics;
- Digital brand engagement;
- Digital brand reputation management.
Participants in the Marketing in a Digital World MicroMasters program can build on this program certificate and take advantage of the entry pathway into Curtin University’s online Master of Marketing degree program on edX. Subject to meeting Curtin’s entry requirements, you will receive credit for 25% of the degree program. Applications for the Master’s degree program are now open.
What you will learn
- To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
- To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice
- To examine brand management decisions including the strategies and tactics to build and manage brand equity
- To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
- To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context
Course List
1Digital Branding and Engagement
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2Reputation Management in a Digital World
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3Buyer Behaviour and Analysis
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4Strategic Brand Management
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5Online Marketing Strategies
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Meet Your Instructors

Sonia Dickinson

Bridget Tombleson

Lydia Gallant

Katharina Wolf

Isaac Cheah

Ian Phau
