What you will learn
- Map significant milestones in the emergence of social media
- Identify how different users are impacted by digital in/accessibility
- Extrapolate current social trends online and map possible directions in social media
- Understand how people interpret robots and bots as communicating, social, even emotional, others
Program Overview
Online communication and digital technologies dominate our everyday lives, extend our abilities, and change the way we communicate with each other. This series brings together three Internet Studies MOOCS:
- NET1x will increase learners’ understandings of social media by looking at the ways networked connectivity let users become ‘social’
- NET2x further explores the way digital technologies and social media channels impact our daily routines and transform how we live, using people with disability as a case study. Learners will be introduced to the social model of disability and the ways negative attitudes affect digital accessibility and representation.
- Continuing the theme of human reliance on technologies, NET3x explores how people communicate with robots and bots in everyday life, both now and into the future.
Courses in this program
1Social Media: How Media Got Social
Course Details
1
Discover where social media came from, how it became integral to our everyday lives, and how that has changed the way we communicate.
2Disability and Digital Media: Accessibility, Representation and Inclusion
Course Details
2
In Disability and Digital Media: Accessibility, Representation and Inclusion , we will explore the relationship between digital technologies and disability in the Internet age.
3Communicating with Robots and Bots
Course Details
3
Robots and bots are being developed to populate our homes, workplaces and social spaces, as well as the online spaces we frequent. How do people communicate with robots and bots? What does the future hold for human-robot communication and collaboration
Meet your instructors
Gwyneth Peaty
Gwyneth is a sessional academic in Internet Studies at Curtin University. She completed a PhD exploring the grotesque in popular culture, and her wider research interests include monstrosity, post-humanism, horror and the Gothic.
Eleanor Sandry
Eleanor is a Senior Lecturer in Internet Studies at Curtin University. Her first degree was in Natural Sciences from Cambridge University. More recently, she completed a Masters in Communication Studies followed by a PhD in Communication and Cultural Studies at the University of Western Australia. Her research uses a range of communication theories and philosophies of technology to drive analyses of human-technology interactions and relations. She is particularly interested in the ways human-robot communication, where robots need not be humanlike in form, behaviour or intelligence, can support collaboration between humans and robots to complete joint tasks in the home, at work or in social spaces.
Tama Leaver
Tama Leaver is an Associate Professor of Internet Studies at Curtin University in Perth, Western Australia and a frequent expert media commentator. His research interests include online identity, social media, digital death, infancy online, mobile gaming and the changing landscape of media distribution. He has published in a number of journals including Popular Communication, Media International Australia, First Monday, Comparative Literature Studies, Social Media and Society, Communication Research and Practice and the Fibreculture journal. He is also the author of 'Artificial Culture: Identity, Technology and Bodies' (Routledge, 2012); co-editor of 'An Education in Facebook? Higher Education and the World’s Largest Social Network' (Routledge, 2014) with Mike Kent; and 'Social, Casual and Mobile Games: The Changing Gaming Landscape' (Bloomsbury Academic, 2016) with Michele Willson. Tama has received teaching awards from the University of Western Australia, Curtin University, and in 2012 received a national Australian Award for Teaching Excellence in the Humanities and the Arts.
Katie Ellis
Mike Kent
Program overview
Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.
The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in:
- Creating and sustaining a brand;
- Marketing through digital channels, such as social media;
- Consumption behaviour across buying contexts;
- Marketing metrics;
- Digital brand engagement;
- Digital brand reputation management.
Participants in the Marketing in a Digital World MicroMasters program can build on this program certificate and take advantage of the entry pathway into Curtin University’s online Master of Marketing degree program on edX. Subject to meeting Curtin’s entry requirements, you will receive credit for 25% of the degree program. Applications for the Master’s degree program are now open.
What you will learn
- To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
- To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice
- To examine brand management decisions including the strategies and tactics to build and manage brand equity
- To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
- To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context
Course List
1Digital Branding and Engagement
Course Details
1
Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.
2Reputation Management in a Digital World
Course Details
2
Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.
3Buyer Behaviour and Analysis
Course Details
3
Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.
4Strategic Brand Management
Course Details
4
Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity.
5Online Marketing Strategies
Course Details
5
Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.
Meet Your Instructors
Sonia Dickinson
Associate Professor in the School of Marketing at Curtin University
Sonia Dickinson is an Associate Professor in the School of Marketing, Curtin University in Western Australia. She lectures in undergraduate courses, with a focus on digital communication management.
In 2011, her contribution to student learning was recognised by the Australian Learning and Teaching Council (ALTC), where she was awarded a Citation for Outstanding Contribution to Student Learning.
Bridget Tombleson
Lecturer, Public Relations at Curtin University
Bridget is a PR professional with sixteen years’ experience in public relations, media relations, issues management, strategy development and internal communications. Bridget has worked in government, corporate and consultancy roles in Australia and overseas. She has developed a new unit called Transmedia Storytelling for the Public Relations course at Curtin University.
Lydia Gallant
Co-Author at Curtin University
Lydia is a lecturer in the public relations stream at Curtin University’s Business School - delivering innovative, integrated and creative teaching practices, and working with outstanding students. She has more than 15 years’ Australian and Canadian professional experience in agency/consultancy and in-house corporate communication roles.
Katharina Wolf
Senior Lecturer, Public Relations at Curtin University
Dr. Katharina Wolf is a senior lecturer and coordinator of the public relations major. Katharina has over fifteen years of communications and media experience as an educator and practitioner. Her industry experience encompasses communications and research roles in Germany, Spain, the United Kingdom and Australia. Katharina is passionate about providing emerging communicators with a voice and further building the profile of the public relations industry. She is an active member of the Public Relations Institute of Australia's (PRIA) West Australian State Council, the immediate past President of PRIA WA, a Director on the national PRIA Board, a former Chairperson of PRIA Young Guns and Acting Chairperson of the Institute’s national Education Community Committee.
Isaac Cheah
Senior Lecturer, School of Marketing at Curtin University
Dr. Isaac Cheah has a strong background in consumer behaviour and communication. He has worked on projects with retail brands and other organisations including Blackberry, Shiseido, Club 21, Independent Grocers Alliance and the Department of Agriculture and Food, Western Australia.
Ian Phau
Professor in the School of Marketing Curtin University at Curtin University
Ian Phau is Professor of Marketing and Director of the Luxury Branding Research Cluster at Curtin University. His research interests are in luxury branding, consumer behaviour and advertising appeals. He is Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics, has been awarded Editor of the Year, and has won numerous accolades such as best paper and best reviewer awards. His research has been published in numerous prestigious journals
Billy (Cho Yin) Sung
Lecturer, School of Marketing at Curtin University
Dr. Billy Sung coordinates a postgraduate digital marketing unit for which he recently won an award for outstanding student satisfaction. He helped establish and now manages the Luxury Branding Consumer Research Laboratory at Curtin’s School of Marketing. He also co-founded and is currently an adjunct research fellow at the Laboratory of Social Robotics and Mobile Technology at Griffith University.
