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About This Course:

In the course, we will examine the concept of IoT. We will look at the ‘things’ that make up the Internet of Things, including how those components are connected together, how they communicate, and how they value add to the data generated. We will also examine cybersecurity and privacy issues, and highlight how IoT can optimize processes and improve efficiencies in your business.

What You’ll Learn:

  • Gain a deep appreciation of the IoT
  • Understand what constitutes an IoT design solution
  • Start to grow the seeds of IoT ideas within your field and area of expertise

Meet Your Instructors:

Iain Murray AM

Iain is an academic in the School of Electrical Engineering, Computing and Mathematical Sciences at Curtin University, specialising in networking, embedded systems and assistive technology. He received his B.Eng(Hons) and Ph.D. in Computer Systems Engineering from Curtin in 1998, and 2008, respectively. He is a Curtin Academy Fellow and was appointed a Member of the Order of Australia for his contributions to education in 2016.

Siavash Khaksar

Siavash is an academic in the School of Electrical Engineering, Computing and Mathematical Sciences at Curtin University. He received his B.Sci in Electrical and Electronics Engineering from Azad University, Science and Research branch in Fars in 2012, his M.Eng in Electrical Engineering with a focus on Embedded Systems from Curtin University in 2015, and is currently undertaking post-graduate research focusing on assistive technology and use of motion sensors and machine learning to help children with cerebral palsy. He specialises in embedded systems and digital hardware-software codesign.

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About This Course:

The Internet of Things (IoT) is expanding at a rapid rate, and it is becoming increasingly important for professionals to understand what it is, how it works, and how to harness its power to improve your business.

In this course we will focus on how the IoT works. You will learn about IoT networks and explore how ‘things’ connect to it, including whether the connection and processing is local (fog) or remote (cloud).

We will explore data networks, connection types, layer models and analyze IoT protocols and standards.

You’ll also learn how to evaluate different infrastructure components and network systems, and how to go about designing a basic network for your own IoT ideas.

What You’ll Learn:

  • Understand the component parts of an IoT network and its connections
  • Evaluate different infrastructure components and network systems
  • Analyse protocols and determine best fit for different IoT applications
  • Design the basic network for your own IoT ideas

Meet Your Instructors:

Iain Murray AM

Iain is an academic in the School of Electrical Engineering, Computing and Mathematical Sciences at Curtin University, specialising in networking, embedded systems and assistive technology. He received his B.Eng(Hons) and Ph.D. in Computer Systems Engineering from Curtin in 1998, and 2008, respectively. He is a Curtin Academy Fellow and was appointed a Member of the Order of Australia for his contributions to education in 2016.

Siavash Khaksar

Siavash is an academic in the School of Electrical Engineering, Computing and Mathematical Sciences at Curtin University. He received his B.Sci in Electrical and Electronics Engineering from Azad University, Science and Research branch in Fars in 2012, his M.Eng in Electrical Engineering with a focus on Embedded Systems from Curtin University in 2015, and is currently undertaking post-graduate research focusing on assistive technology and use of motion sensors and machine learning to help children with cerebral palsy. He specialises in embedded systems and digital hardware-software codesign.

Nazanin Mohammadi

Nazanin Mohammadi is a computer network and IT specialist in educational environments. She has been developing and delivering materials for computer systems and networking laboratories in the Department of Electrical and Computer Engineering at Curtin for the past 10 years. In 2015, Nazanin received the Vice-Chancellor’s Excellence Award in Innovation for design and implementation of the remote collaborative engineering laboratory environment. She is also amongst a few certified Cisco Networking Academy Instructor trainers in Australia. Nazanin is actively engaged in developing new pedagogies in teaching science and engineering courses as part of her PhD research.

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

About This Course:

The Internet of Things (IoT) is expanding at a rapid rate, and it is becoming increasingly important for professionals to understand what it is, how it works, and how to harness its power to improve business. This introductory course will enable learners to leverage their business and/or technical knowledge across IoT-related functions in the workplace.

In the course, we will examine the concept of IoT. We will look at the ‘things’ that make up the Internet of Things, including how those components are connected together, how they communicate, and how they value add to the data generated. We will also examine cybersecurity and privacy issues, and highlight how IoT can optimize processes and improve efficiencies in your business.

What You’ll Learn:

  • Gain a deep appreciation of the IoT
  • Understand what constitutes an IoT design solution
  • Start to grow the seeds of IoT ideas within your field and area of expertise

Meet Your Instructors:

Iain Murray AM

Iain is an academic in the School of Electrical Engineering, Computing and Mathematical Sciences at Curtin University, specialising in networking, embedded systems and assistive technology. He received his B.Eng(Hons) and Ph.D. in Computer Systems Engineering from Curtin in 1998, and 2008, respectively. He is a Curtin Academy Fellow and was appointed a Member of the Order of Australia for his contributions to education in 2016.

Siavash Khaksar

Siavash is an academic in the School of Electrical Engineering, Computing and Mathematical Sciences at Curtin University. He received his B.Sci in Electrical and Electronics Engineering from Azad University, Science and Research branch in Fars in 2012, his M.Eng in Electrical Engineering with a focus on Embedded Systems from Curtin University in 2015, and is currently undertaking post-graduate research focusing on assistive technology and use of motion sensors and machine learning to help children with cerebral palsy. He specialises in embedded systems and digital hardware-software codesign.

About This Course:

As the Internet of Things (IoT) continues to grow so will the number of privacy and security concerns and issues. As a professional working in the field, it is essential to understand the potential security risks and how to best mitigate them.

In this course, you will learn about security and privacy issues in IoT environments. We’ll explore the organizational risks posed by IoT networks, and the principles of IoT device vulnerabilities. We’ll also look at software and hardware IoT Applications for industry.

With billions of devices tracking our every move, privacy is a critical issue. We will explore and discuss the social and commercial implications the IoT brings to society.

 

What You’ll Learn:

  • Identify and analyse IoT security and privacy risks
  • Concept design for secure hardware and software
  • Analyse the social and privacy impacts of the IoT.

Meet Your Instructors:

Iain Murray AM

Iain is an academic in the School of Electrical Engineering, Computing and Mathematical Sciences at Curtin University, specialising in networking, embedded systems and assistive technology. He received his B.Eng(Hons) and Ph.D. in Computer Systems Engineering from Curtin in 1998, and 2008, respectively. He is a Curtin Academy Fellow and was appointed a Member of the Order of Australia for his contributions to education in 2016.

Nazanin Mohammadi

Nazanin Mohammadi is a computer network and IT specialist in educational environments. She has been developing and delivering materials for computer systems and networking laboratories in the Department of Electrical and Computer Engineering at Curtin for the past 10 years. In 2015, Nazanin received the Vice-Chancellor’s Excellence Award in Innovation for design and implementation of the remote collaborative engineering laboratory environment. She is also amongst a few certified Cisco Networking Academy Instructor trainers in Australia. Nazanin is actively engaged in developing new pedagogies in teaching science and engineering courses as part of her PhD research.

Eleanor Sandry

Eleanor is a Senior Lecturer in Internet Studies at Curtin University. Her first degree was in Natural Sciences from Cambridge University. More recently, she completed a Masters in Communication Studies followed by a PhD in Communication and Cultural Studies at the University of Western Australia. Her research uses a range of communication theories and philosophies of technology to drive analyses of human-technology interactions and relations. She is particularly interested in the ways human-robot communication, where robots need not be humanlike in form, behaviour or intelligence, can support collaboration between humans and robots to complete joint tasks in the home, at work or in social spaces.

Siavash Khaksar

Siavash is an academic in the School of Electrical Engineering, Computing and Mathematical Sciences at Curtin University. He received his B.Sci in Electrical and Electronics Engineering from Azad University, Science and Research branch in Fars in 2012, his M.Eng in Electrical Engineering with a focus on Embedded Systems from Curtin University in 2015, and is currently undertaking post-graduate research focusing on assistive technology and use of motion sensors and machine learning to help children with cerebral palsy. He specialises in embedded systems and digital hardware-software codesign.

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

About this course

The Internet of Things is creating massive quantities of data, and managing and analysing it requires a unique approach to programming and statistics for distributed data sources.

This course will teach introductory programming concepts that allow connection to, and implementation of some functionality on, IoT devices, using the Python programming language. In addition, students will learn how to use Python to process text log files, such as those generated automatically by IoT sensors and other network-connected systems.

Learners do not need prior programming experience to undertake this course, and will not learn a specific programming language – however Python will be used for demonstrations. This course will focus on learning by working through realistic examples.

What you’ll learn

  • Appreciate the software needs of an IoT project
  • Understand how data is managed in an IoT network
  • Apply software solutions for different systems and Big Data to your IoT concept designs
  • Create Python scripts to manage large data files collected from sensor data and interact with the real world via actuators and other output devices.

MicroMasters® Program in Internet of Things (IoT)

Learn to guide IoT projects and design IoT solutions

Introduction to the Internet of Things (IoT)
IoT Sensors and Devices
IoT Networks and Protocols
IoT Programming and Big Data
Cybersecurity and Privacy in the IoT
IoT Capstone Project
6 Courses 10 Months 4 -6 Hours per week
Complete Program $1389.60
Program Details

Meet your instructors

Iain Murray AM

Iain is an academic in the School of Electrical Engineering, Computing and Mathematical Sciences at Curtin University, specialising in networking, embedded systems and assistive technology. He received his B.Eng(Hons) and Ph.D. in Computer Systems Engineering from Curtin in 1998, and 2008, respectively. He is a Curtin Academy Fellow and was appointed a Member of the Order of Australia for his contributions to education in 2016.

Siavash Khaksar

Siavash is an academic in the School of Electrical Engineering, Computing and Mathematical Sciences at Curtin University. He received his B.Sci in Electrical and Electronics Engineering from Azad University, Science and Research branch in Fars in 2012, his M.Eng in Electrical Engineering with a focus on Embedded Systems from Curtin University in 2015, and is currently undertaking post-graduate research focusing on assistive technology and use of motion sensors and machine learning to help children with cerebral palsy. He specialises in embedded systems and digital hardware-software codesign.

What you will learn

  • Map significant milestones in the emergence of social media
  • Identify how different users are impacted by digital in/accessibility
  • Extrapolate current social trends online and map possible directions in social media
  • Understand how people interpret robots and bots as communicating, social, even emotional, others

Program Overview

Online communication and digital technologies dominate our everyday lives, extend our abilities, and change the way we communicate with each other. This series brings together three Internet Studies MOOCS:

  • NET1x will increase learners’ understandings of social media by looking at the ways networked connectivity let users become ‘social’
  • NET2x further explores the way digital technologies and social media channels impact our daily routines and transform how we live, using people with disability as a case study. Learners will be introduced to the social model of disability and the ways negative attitudes affect digital accessibility and representation.
  • Continuing the theme of human reliance on technologies, NET3x explores how people communicate with robots and bots in everyday life, both now and into the future.

Courses in this program

1
Social Media: How Media Got Social

Course Details
Discover where social media came from, how it became integral to our everyday lives, and how that has changed the way we communicate.

Course Duration

4 Weeks

Time Commitment

2 - 3 Hours per week

Price

$139.00

2
Disability and Digital Media: Accessibility, Representation and Inclusion

Course Details
In Disability and Digital Media: Accessibility, Representation and Inclusion , we will explore the relationship between digital technologies and disability in the Internet age.

Course Duration

4 Weeks

Time Commitment

3 - 4 Hours per week

Price

$139.00

3
Communicating with Robots and Bots

Course Details
Robots and bots are being developed to populate our homes, workplaces and social spaces, as well as the online spaces we frequent. How do people communicate with robots and bots? What does the future hold for human-robot communication and collaboration

Course Duration

4 Weeks

Time Commitment

2 - 3 Hours per week

Price

$139.00

Meet your instructors

Gwyneth Peaty

Gwyneth is a sessional academic in Internet Studies at Curtin University. She completed a PhD exploring the grotesque in popular culture, and her wider research interests include monstrosity, post-humanism, horror and the Gothic.

Eleanor Sandry

Eleanor is a Senior Lecturer in Internet Studies at Curtin University. Her first degree was in Natural Sciences from Cambridge University. More recently, she completed a Masters in Communication Studies followed by a PhD in Communication and Cultural Studies at the University of Western Australia. Her research uses a range of communication theories and philosophies of technology to drive analyses of human-technology interactions and relations. She is particularly interested in the ways human-robot communication, where robots need not be humanlike in form, behaviour or intelligence, can support collaboration between humans and robots to complete joint tasks in the home, at work or in social spaces.

Tama Leaver

Tama Leaver is an Associate Professor of Internet Studies at Curtin University in Perth, Western Australia and a frequent expert media commentator. His research interests include online identity, social media, digital death, infancy online, mobile gaming and the changing landscape of media distribution. He has published in a number of journals including Popular Communication, Media International Australia, First Monday, Comparative Literature Studies, Social Media and Society, Communication Research and Practice and the Fibreculture journal. He is also the author of 'Artificial Culture: Identity, Technology and Bodies' (Routledge, 2012); co-editor of 'An Education in Facebook? Higher Education and the World’s Largest Social Network' (Routledge, 2014) with Mike Kent; and 'Social, Casual and Mobile Games: The Changing Gaming Landscape' (Bloomsbury Academic, 2016) with Michele Willson. Tama has received teaching awards from the University of Western Australia, Curtin University, and in 2012 received a national Australian Award for Teaching Excellence in the Humanities and the Arts.

Katie Ellis

Mike Kent

About this course

In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.

You will experience:

  • how to build a robust and sustainable online reputation
  • the positives of building a strong participatory culture
  • how to manage social media issues based on a real-life examples
  • how to manage a crisis and respond appropriately across multiple platforms.

Throughout the course, you’ll learn from real life case studies and gain an understanding of the important role that blogs, Facebook, Twitter, Snapchat and other social platforms play in today’s business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

 

What you’ll learn

  • You’ll learn how to:
    • manage an organisation’s online reputation
    • apply reputational management principles to manage online issues and crises
    • build a strong participatory culture to engage your audience.

MicroMasters® Program Marketing in a Digital World

Develop in-demand marketing skills

Digital Branding and Engagement
Reputation Management in a Digital World
Buyer Behaviour and Analysis
Strategic Brand Management
Online Marketing Strategies
5 Courses 1 year 7 - 9 Hours per week
Complete Program $715.50
Program Details

Meet Your Instructors

Bridget Tombleson

Lecturer, Public Relations at Curtin University Bridget is a PR professional with sixteen years’ experience in public relations, media relations, issues management, strategy development and internal communications. Bridget has worked in government, corporate and consultancy roles in Australia and overseas. She has developed a new unit called Transmedia Storytelling for the Public Relations course at Curtin University.

Katharina Wolf

Senior Lecturer, Public Relations at Curtin University Dr. Katharina Wolf is a senior lecturer and coordinator of the public relations major. Katharina has over fifteen years of communications and media experience as an educator and practitioner. Her industry experience encompasses communications and research roles in Germany, Spain, the United Kingdom and Australia. Katharina is passionate about providing emerging communicators with a voice and further building the profile of the public relations industry. She is an active member of the Public Relations Institute of Australia's (PRIA) West Australian State Council, the immediate past President of PRIA WA, a Director on the national PRIA Board, a former Chairperson of PRIA Young Guns and Acting Chairperson of the Institute’s national Education Community Committee.

About this course

Want to learn how to get people to engage with your brand, but not sure where to begin?

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

 

What you’ll learn

  • The inter-relationship between paid, owned and earned media
  • Consumer change and how it is altering brand communications
  • Content marketing and how owned content can be distributed across company-owned digital media assets
  • The value of Earned Media which interests your audience

MicroMasters® Program Marketing in a Digital World

Develop in-demand marketing skills

Digital Branding and Engagement
Reputation Management in a Digital World
Buyer Behaviour and Analysis
Strategic Brand Management
Online Marketing Strategies
5 Courses 1 year 7 - 9 Hours per week
Complete Program $715.50
Program Details

Meet Your Instructors

Sonia Dickinson - Pearson Advance

Sonia Dickinson

Associate Professor in the School of Marketing at Curtin University Sonia Dickinson is an Associate Professor in the School of Marketing, Curtin University in Western Australia. She lectures in undergraduate courses, with a focus on digital communication management. In 2011, her contribution to student learning was recognised by the Australian Learning and Teaching Council (ALTC), where she was awarded a Citation for Outstanding Contribution to Student Learning.

About This Course:

In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

You will learn how to:

  • Develop a framework to identify and establish brand positioning and values to build customer based brand equity
  • Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity
  • Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
  • Design specific strategies that focus around extending, revitalising and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).

The branding landscape is fast-paced and continually changing, yet is a stimulating and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

What You’ll Learn:

  • How to identify and establish brand positioning and values
  • How to plan and implement brand marketing programs
  • How to evaluate a brand equity management system
  • How to design strategies that retain existing brand resonance

MicroMasters® Program Marketing in a Digital World

Develop in-demand marketing skills

Digital Branding and Engagement
Reputation Management in a Digital World
Buyer Behaviour and Analysis
Strategic Brand Management
Online Marketing Strategies
5 Courses 1 year 7 - 9 Hours per week
Complete Program $715.50
Program Details

Meet Your Instructor:

Ian Phau - Pearson Advance

Ian Phau

Professor in the School of Marketing Curtin University at Curtin University Ian Phau is Professor of Marketing and Director of the Luxury Branding Research Cluster at Curtin University. His research interests are in luxury branding, consumer behaviour and advertising appeals. He is Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics, has been awarded Editor of the Year, and has won numerous accolades such as best paper and best reviewer awards. His research has been published in numerous prestigious journals

About This Course:

The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.

You will learn how to:

  • use basic e-marketing tools relevant to the internet marketing context;
  • apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
  • analyse the online consumer exchange process and its outcomes;
  • evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
  • evaluate the role of social media in the marketing context;
  • use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.

You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

What You’ll Learn:

  • Use basic e-marketing tools
  • Apply traditional marketing strategies in an online environment
  • Evaluate a firm’s internet marketing strategy

 

MicroMasters® Program Marketing in a Digital World

Develop in-demand marketing skills

Digital Branding and Engagement
Reputation Management in a Digital World
Buyer Behaviour and Analysis
Strategic Brand Management
Online Marketing Strategies
5 Courses 1 year 7 - 9 Hours per week
Complete Program $715.50
Program Details

 Meet Your Instructor:

Billy (Cho Yin) Sung - Pearson Advance

Billy (Cho Yin) Sung

Lecturer, School of Marketing at Curtin University Dr. Billy Sung coordinates a postgraduate digital marketing unit for which he recently won an award for outstanding student satisfaction. He helped establish and now manages the Luxury Branding Consumer Research Laboratory at Curtin’s School of Marketing. He also co-founded and is currently an adjunct research fellow at the Laboratory of Social Robotics and Mobile Technology at Griffith University.