About this course

Ever wondered how management use internal financial information to plan and inform decision making? Start learning about Management Accounting today and discover the wealth of techniques that are used by managers to inform their decisions.

An understanding of Management Accounting is essential to build a picture of the importance it has for planning and control of an organisation. This course will enable you to learn about the various sources of management information as well as develop an understanding of making financing and investment decisions.

This course is especially beneficial if you want to:

  • Equip yourself with the knowledge to undertake a role working as a junior within a management accounting department
  • Launch your own business and need an understanding of using internal financial information
  • Prepare for the ACCA’s exam in Management Accounting (MA)

There is no prior knowledge required. Start learning today and accelerate your business and finance acumen.

This course does not offer an edX certificate.

Those learners who would like to earn an award will have the opportunity to register with ACCA as a student, take computer based exams and gain the ACCA Diploma in Accounting and Business.

You can find your nearest ACCA exam centre on the ACCA website.

What you’ll learn

  • The nature, source and purpose of management information
  • Cost accounting techniques
  • Budgets for planning and control
  • Comparisons and analysis of variances
  • Performance measurement and monitoring of business performance

Meet your instructor

Isobel Wroath

Digital Community Manager at ACCA

Fiona Murray

Programme Manager at ACCA

James Patrick

Head of Professional Education at ACCA

Krutika Adatia

Digital Learning Lead at ACCA

Learner testimonials

“The course was very interesting. I enjoyed learning from other students through their posts on the discussion board. And the game like approach to some topics made them easy to understand. Also the live presentations were helpful because it offered me interaction with the tutor. Overall it gave me the confidence and the skills to handle any work challenges.”

Christopher from Zambia

“The course was very interesting. I enjoyed learning from other students through their posts on the discussion board. And the game like approach to some topics made them easy to understand. Also the live presentations were helpful because it offered me interaction with the tutor. Overall it gave me the confidence and the skills to handle any work challenges.”

Christopher from Zambia

About this course

Keen to learn about recording and summarising financial transactions? Want to look at financial statements and understand the numbers you are seeing? Start learning today with this Financial Accounting course, where you’ll be wowed with the comprehensive lessons taking you on a journey from double entry bookkeeping right through to preparing and interpreting a set of financial statements.

Financial Accounting is an important branch to the finance function of abusiness, without it the financial health and prospects of a business would not be determinable. This course delves deeper into the recording, processing, reporting and summarising of business transactions and events.

This course is especially beneficial if you want to:

  • Equip yourself with the knowledge to undertake a role working as a junior within a financial accounting department
  • Launch your own business and need an understanding of financial accounting
  • Prepare for the ACCA’s exam in Financial Accounting (FA)

There is no prior knowledge required. Start learning today and accelerate your business and finance acumen.

To check availability of this course in your country please click here.

This course does not offer an edX certificate.

Those learners who would like to earn an award will have the opportunity to register with ACCA as a student, take computer based exams and gain the ACCA Diploma in Accounting and Business.

You can find your nearest ACCA exam centre on the ACCA website.

What you’ll learn

  • Context and purpose of financial reporting
  • Qualitative characteristics of financial information
  • Use of double-entry and accounting systems
  • How to record transactions and events
  • How to prepare a trial balance (including identifying and correcting errors)
  • How to prepare basic financial statements for incorporated and unincorporated entities
  • How to interpret and prepare simple consolidated financial statements

Meet your instructors

James Patrick

Head of Professional Education at ACCA

Fiona Murray

Programme Manager at ACCA

Krutika Adatia

Digital Learning Lead at ACCA

Isobel Wroath

Digital Community Manager at ACCA

Learner testimonials

“The courses gave me confidence in my accounting knowledge.”

Bree from the United States

“Studying with ACCA-X gave me confidence and knowledge. I got 95% in my FFA exam. And in less than one year, I had retrained and got the financial and management accounting job I wanted.”

Vanessa Lavoipierre, from South Africa and the UK

“The courses gave me confidence in my accounting knowledge.”

Bree from the United States

“Studying with ACCA-X gave me confidence and knowledge. I got 95% in my FFA exam. And in less than one year, I had retrained and got the financial and management accounting job I wanted.”

Vanessa Lavoipierre, from South Africa and the UK

About this course

Don’t have a business background but want to understand how people and systems of an organisation interact with the world and each other?Work through this course and equip yourself with the knowledge you need to make sense of the external influences that affect the business in its environment, including economic, legal, social and technological factors.

Understanding a Business and its environment is important in shaping the role of key business functions. This carefully considered assessment of the business’s environment can contribute to the efficient, effective and ethical management and development of an organisation.

This course is especially beneficial if you want to:

  • Understand the purpose and types of businesses
  • Delve deeper into the structure and key functions of a business, including corporate governance
  • Launch your own business and need an understanding of leadership, management and people issues including motivation
  • Prepare for the ACCA’s exam in Business and Technology (BT). Please note this course and the exam was previously named‘Accountant in Business’.

 

There is no prior knowledge required. Start learning today and accelerate your business and finance acumen

To check availability of this course in your country please click here.

This course does not offer an edX certificate.

Those learners who would like to earn an award will have the opportunity to register with ACCA as a student, take computer based exams and gain the ACCA Diploma in Accounting and Business.

You can find your nearest ACCA exam centre on the ACCA website.

What you’ll learn

  • Types of businesses, their purposes, and their interactions with stakeholders and the external environment
  • Business organisational structure, functions and the role of corporate governance
  • The function of accountancy and audit
  • The principles of authority, leadership and team management
  • Personal effectiveness as the basis for effective team and organisational behaviour
  • Upholding professional ethics and professional values in business

Meet your instructors

Isobel Wroath

Digital Community Manager at ACCA

James Patrick

Head of Professional Education at ACCA

Fiona Murray

Programme Manager at ACCA

Krutika Adatia

Digital Learning Lead at ACCA
Learner testimonials

“The course helped me with the more analytical side of my job. It’s allowed me to deal with situations at work I would have had a hard time solving before.”

Terry from Saint Vincent and the Grenadines

“I especially liked the structured way of learning. It divides the full syllabus into small chunks that is very helpful for me to prepare for the exam. The audio visual learning it is very interesting and fun way of learning the key skills.”

Farhad from Bangladesh

“The course helped me with the more analytical side of my job. It’s allowed me to deal with situations at work I would have had a hard time solving before.”

Terry from Saint Vincent and the Grenadines

“I especially liked the structured way of learning. It divides the full syllabus into small chunks that is very helpful for me to prepare for the exam. The audio visual learning it is very interesting and fun way of learning the key skills.”

Farhad from Bangladesh

About This Course:

Build your accounting foundation with this course on U.S. federal income taxation. You’ll learn about the taxation of both businesses and individuals. In addition to income tax laws, you’ll discover how to reduce the present value of income taxes.

Topics will include tax planning strategies, qualified business income deduction, tax compliance, and more.

Verified Learners will need to purchase a textbook in order to successfully complete the course. See the FAQ for details.

What You Will Learn:

  • How to properly applyfederal income tax laws to income taxpayers–both individuals and businesses
  • How to usebasic finance tools tohelpindividual taxpayers and businessesmake decisionsthat maximize their after-tax wealth or earnings
  • How to differentiate federal income tax laws from financial accounting standards

Prerequisites:

This course is intended for those who have junior or senior standing at a college or university, or have already attained at least a bachelor’s degree.

Frequently Asked Questions:

Does this course require a textbook?
Yes, if you are Verified Learner, a textbook is required. If you choose to verify, you will also need to purchase a copy of Jones, Sally (2020). Principles of Taxation for Business and Investment Planning 2020 Edition (23rd.). McGraw-Hill Higher Education. Print ISBN: 9781259969546, 1259969541; eText ISBN: 9781260433210, 1260433218. This textbook typically costs around $57.50 to rent and $93.75 to purchase permanently. A digital copy is acceptable.

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Meet Your Instructor:

Greg Geisler

Clinical Professor of Accounting at Indiana University
Greg Geisler, PhD, CPA is a Clinical Professor of Accounting at Indiana University (Bloomington), where he teaches income tax courses. At his former institution, the University of Missouri-St. Louis (UMSL), Greg won the Chancellor’s Teaching Excellence Award in 2017 and the Governor’s Excellence in Teaching Award in 2006. Both are awarded to only one UMSL professor per year. He holds a PhD from the University of North Carolina at Chapel Hill, an MBA from the University of Pittsburgh, and a Bachelor’s degree from the University of Notre Dame. Before entering academia full-time, he was a practicing CPA working in public accounting for 5 years.

About This Course:

Success in any organization requires measurement systems to support decision making. This course focuses on preparing and analyzing accounting information for internal decisions that are often required to be made by both accounting and non-accounting professionals. In particular, the course will highlight how internal accounting information can be used (and often misused) when making complex business decisions. Managerial accounting is not constrained by the rules and regulations that surround financial accounting, which allows us to develop tailored measurement systems that provide a framework for planning and control, as well as costing products, services, and customers.

Students enrolled in this course will learn to prepare basic financial statements (e.g., balance sheet and income statement). In particular, they will understand how direct and overhead costs influence inventory and cost of goods sold calculations and are accounted for under financial reporting. Further, they will also learn to understand the importance of budgeting and how standard costing and variance analysis are used in evaluating managerial performance. In addition, students will learn how cost behavior and financial information are used in operational decision making and pricing. Finally, students will gain a basic understanding of how cash flows are used in capital budgeting decisions.

Verified Learners will need to purchase a textbook in order to successfully complete the course. See the FAQ for details.

 

What You Will Learn:

  • Understand the key technical aspects of managerial accounting, including basic terminology and internal measurement systems
  • How to confidently analyze information to make decisions, including identifying and analyzing costs, preparing budgets, and applying an economic framework
  • Understand accounting’s theoretical framework and its interdisciplinary links

 

Prerequisites:

This course is intended for those who have junior or senior standing at a college or university, or have already attained at least a bachelor’s degree.

Frequently Asked Questions:

Does this course require a textbook?

Yes, if you are Verified Learner, a textbook is required. If you choose to verify, you will also need to purchase a copy of Garrison, R. (2018). Managerial Accounting (16th ed.). McGraw-Hill Higher Education. Print ISBN: 9781259307416, 1259307417: eText ISBN: 9781259995484, 1259995488. This textbook typically costs around $57.50 to rent and $93.75 to purchase permanently. A digital copy is acceptable.

 

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Meet Your Instructor:

Brian P. Miller

Associate Professor of Accounting at Indiana University
Brian P. Miller is the PwC Faculty Fellow and Associate Professor at the Kelley School of Business at Indiana University. He received his Ph.D. from the Pennsylvania State University and has taught for more than 15 years at a number of universities. Professor Miller’s teaching interests focus on financial and managerial accounting an emphasis on decision making, where he is able to combine his practical experience with his research interests.He has taught a variety of MBA, Executive MBA, and PhD programs. In addition to more traditional classroom learning environments, he has had the opportunity to lead groups of MBA students to Guatemala, where students can apply the skills they learn in the classroom to consulting projects. He has received numerous teaching awards during his career. Prior to becoming an academic, he worked at public accounting and as a finance manager at Procter & Gamble. In particular, he served as a financial analyst in fabric care, a cost analyst in the company’s new business development group, and as a cost forecaster for a several billion dollar segment of the company. During his time at Procter & Gamble he was awarded the Outstanding Achievements in Fabric Care in Finance and Accounting. His research is focused on measuring managerial talent, management disclosure decisions, and the penalties managers pay for misreporting. His work has been published in several prestigious journals including The Accounting Review, The Journal of Accounting and Economics, Management Science, and The Review of Accounting Studies. He serves as an Associate Editor at Management Science and on the editorial boards at several other prestigious journals. He is also the recipient of the awarded American Accounting Association’s Notable Contribution to the Accounting Literature Award. In his free time, Brian loves spending time with his wife and kids, traveling, and competing in triathlons.

About this course

This course builds on introductory accounting courses by providing you with a deep understanding of the conceptual foundations and mechanics of financial reporting and accounting standards. The course focuses on the measurement and reporting of the asset side of the balance sheets as well as the measurement of revenues and expenses on income statements. The content of the course is particularly important for students seeking careers in accounting and finance, as well as professionals who want to increase their knowledge of financial accounting.

Before taking this course, you should be familiar with basic accounting terminology, T-accounts, and journal entries. Financial Reporting I will help you become more fluent in accounting and business discussions.

The course places emphasis on firms’ economic transactions and business activities, and the accounting measurements and journal entries we use to measure and report those transactions and activities. You will develop professional judgment and critical thinking skills. You will consider the economics of business activities and events and consider the degree to which financial reports capture the underlying economics. This will enable you to obtain the tools necessary to understand and execute accounting procedures with an increased appreciation of the broader business context in which accounting information is prepared and used in business decisions.

What You Will Learn

  • Understand the broad objectives of financial reporting and with respect to specific transactions
  • How to measure, record, and report important business transactions
  • How to prepare and analyze financial statements, including balance sheets and income statements
  • How to effectively research more complex topic areas in US GAAP using the FASB’s Codification and other resources

Prerequisites

This course is intended for those who have junior or senior standing at a college or university, or have already attained at least a bachelor’s degree.

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Meet Your Instructors

Ken Merkley

Associate Professor of Accounting at Indiana University
Ken Merkley is an Associate Professor (with tenure) in the Accounting Department at the Kelley School of Business at Indiana University. His research focuses on the role of information in capital markets. He specializes in examining corporate financial communication decisions and the influence of external capital market participants, such as investors, financial analysts, auditors, and lawyers. He serves on the editorial board of The Accounting Review and referees for top journals in accounting and finance. Prior to joining Kelley, he served on the faculty of Cornell University, where he was a distinguished teacher and researcher at the Johnson Graduate School of Business. He received the Barry and Ann Riding Fellowship and the Half Century Faculty Research award. In 2014, he was named by Poets & Quants as one of the Top 40 Business School Professors Under 40. He received his PhD from the University of Michigan and received his Master of Accountancy (MAcc) from Brigham Young University.

About This Course:

High-quality information is the key to successful management of businesses. Despite the large quantity of data that is collected by organizations, managers struggle to obtain information that helps them make decisions. While operational processing systems help capture, store, and manipulate data to support day-to-day operations of organizations, reconciled systems — sometimes referred to as data warehouses or business intelligence (BI) systems — support the analysis of data, thus, enabling decision making.

With the advent of big data systems, organizations have turned to enterprise data management frameworks to manage and gain insights from the vast amount of data collected. While storage costs themselves are relatively affordable, the bigger challenge has been finding an appropriate mechanism to manage the data as many technologies (e.g., relational databases, data warehouses) have limitations on the amount of data that can be stored.

This course focuses on realizing the business advantage and business potential of operational, reconciled, and big data systems as well as data assets in supporting enterprise data management strategies and enterprise data analytics.

 

What You’ll Learn:

  • How to design relational databases that are used to manage operational systems
  • How to query relational databases using Structured Query Language (SQL)
  • How to design data warehouses and business intelligence systems
  • Understand the principles of data profiling, data integration, and master data management
  • Understand the basics of Hadoop, Hive and Pig

Prerequisites:

  • None

 

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Meet Your Instructors:

Ramesh Venkataraman - Pearson Advance

Ramesh Venkataraman

Associate Dean and Professor of Information Systems, Kelley School of Business at Indiana University
Ramesh Venkataraman is Chairman of Kelley Direct Programs, the home of online graduate business education at Indiana University’s Kelley School of Business. He also serves as Kelley’s Associate Dean of Information and Instructional Technologies, a school-wide strategic role.
Jingjing Zhang - Pearson Advance

Jingjing Zhang

Assistant Professor of Information Systems, Kelley School of Business at Indiana University
Jingjing Zhang is an assistant professor of Information Systems at the Kelley School of Business, Indiana University. She received her Ph.D. in Business Administration from the Carlson School of Management, University of Minnesota in 2012. Dr. Zhang's research interests include personalization techniques, recommender systems, data mining, and human-computer interactions.
Vijay Khatri - Pearson Advance

Vijay Khatri

Professor of Operations and Decisions Technologies, Kelley School of Business at Indiana University
Vijay Khatri is a Professor in and the Chairperson of the Operations and Decision Technologies Department at the Kelley School of Business. He is the Arthur M. Weimer Faculty Fellow and the Co-Director of the Kelley Institute for Business Analytics.

About this course

In developing the digital ecosystem, a CIO adds value by strategically infusing business with innovative digital technologies. This requires an understanding of the range of technologies that are transforming the way business is done. Additionally, a successful CIO must be able to manage the adoption, implementation, and diffusion of tech within an organization. This includes analyzing the role of innovation and executing change strategies.

This course helps prepare professionals for digital transformation skills at the intersection of business and technology.Cloud computing is a foundational capability for success in business information systems. To be adaptable in the digital environment, businesses need agility, scale, and operating flexibility. Cloud computing applications can fulfill these needs. In this course, you will explore components of network architecture, virtualization, cloud computing models, deployment on the cloud, and the Internet of Things (IoT). Enroll now to learn the advantages of cloud computing in a business environment and the impact of cloud computing on information technology.

What you’ll learn

  • The role of the CIO
  • Key topics in IT management, including management of IT investments, IT portfolios, vendors, talent, and organizational change
  • IT project management including the role of Agile frameworks
  • Cybersecurity and risk management
  • Enterprise data management, business analytics, and machine learning
  • The role of emerging technologies. such as blockchain and distributed trust, artificial intelligence, and robotic process automation

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Meet Your Instructors

Bipin Prabhakar - Pearson Advance

Bipin Prabhakar

Clinical Professor of Information Systems, Kelley School of Business at Indiana University
Dr. Bipin Prabhakar is Chair of Information Systems Graduate Programs and Clinical Professor of Information Systems in the Kelley School of Business at Indiana University. He holds the Fettig/Whirlpool Fellowship. Dr. Prabhakar’s teaching expertise is in the areas of IT Architecture, Cloud Computing, Information Systems Security and ERP Systems. He teaches in the M.S. in Information Systems (MSIS) Program Core, the full-time MBA/MSIS joint degree program Information Systems core, the MSIS concentration in Digital Enterprise Systems, Kelley Direct MBA and MS programs, and Kelley School of Business Executive Education programs.

Brad Wheeler

Vice President for Information Technology and Chief Information Officer at Indiana University
Dr. Brad Wheeler serves as Indiana University’s Vice President for Information Technology and Chief Information Officer, Vice President for Communications and Marketing, and is the James H. Rudy Professor of Information Systems at the Kelley School of Business.  He leads a $175 million university-wide IT services unit for IU's seven campuses including supercomputing, business systems, decision support, clinical affairs, and cybersecurity.

Carl Briggs

Fettig/Whirlpool Faculty Fellow and Clinical Professor, Kelley School of Business at Indiana University
Carl Briggs combines nearly thirty years of experience as an Operations and Supply Chain Management professor at the Kelley School of Business with and significant real-world business advisory service. During that time he has been recognized for his innovative approach to management education, his engagement with students, and his focus on experiential learning and the application of research to solve real problems. He has received teaching awards and accolades in the United States, Asia and the European Union. He currently holds active academic appointments in the United States, Germany, and South Korea.

Alex Lopes

Clinical Professor of Information Systems, Kelley School of Business at Indiana University
Dr. Alex Barsi Lopes is a Clinical Professor of Information Systems and Grant Thornton Scholar at the Kelley School of Business, Indiana University, Bloomington. He teaches process modeling, systems analysis and design, data warehousing and visualization, Big Data, applications of artificial intelligence and technology consulting management. He has served as Director of the Technology Consulting Workshop since its creation in 2016 and is the leading faculty in the Robotic Process Automation academic initiative at IU. His research focuses on online information goods, collaboration technologies, face-to-face and online social networks, and information systems educational initiatives, with his work appearing in journals such as Information Systems Research, Journal of Management Information Systems, and Communications of the ACM. He has conducted executive education programs on several technology-related topics and on the alignment of IT and business. He has also been responsible for consulting projects in Guatemala, India, and Thailand, and has won the Kelley Service Award. Prior to earning his Ph.D. degree from the University of Pittsburgh, Dr. Barsi Lopes occupied both consulting and corporate positions. Before joining Kelley, he was the director of the M.S. in Information Systems Program at the University of Cincinnati, where he won the Westerbeck Junior Faculty Graduate Teaching Award.

Hillol Bala

Associate Professor of Information Systems, Kelley School of Business at Indiana University
Hillol Bala is an Associate Professor of Information Systems, the Fettig/Whirlpool Corporation Faculty Fellow, and the Co-Director of the Institute for Digital Enterprise (IDE) at the Kelley School of Business, Indiana University, Bloomington. He received his Ph.D. from the University of Arkansas. His research interests are related to enterprise systems implementation,digital transformation in organizations (including healthcare organizations),and technology use, adaptation and impacts.
Ramesh Venkataraman - Pearson Advance

Ramesh Venkataraman

Associate Dean and Professor of Information Systems, Kelley School of Business at Indiana University
Ramesh Venkataraman is Chairman of Kelley Direct Programs, the home of online graduate business education at Indiana University’s Kelley School of Business. He also serves as Kelley’s Associate Dean of Information and Instructional Technologies, a school-wide strategic role.

About This Course:

In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

You will learn how to:

  • Develop a framework to identify and establish brand positioning and values to build customer based brand equity
  • Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity
  • Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
  • Design specific strategies that focus around extending, revitalising and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).

The branding landscape is fast-paced and continually changing, yet is a stimulating and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

What You’ll Learn:

  • How to identify and establish brand positioning and values
  • How to plan and implement brand marketing programs
  • How to evaluate a brand equity management system
  • How to design strategies that retain existing brand resonance

Meet Your Instructor:

Ian Phau - Pearson Advance

Ian Phau

Professor in the School of Marketing Curtin University at Curtin University Ian Phau is Professor of Marketing and Director of the Luxury Branding Research Cluster at Curtin University. His research interests are in luxury branding, consumer behaviour and advertising appeals. He is Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics, has been awarded Editor of the Year, and has won numerous accolades such as best paper and best reviewer awards. His research has been published in numerous prestigious journals

About This Course:

The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.

You will learn how to:

  • use basic e-marketing tools relevant to the internet marketing context;
  • apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
  • analyse the online consumer exchange process and its outcomes;
  • evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
  • evaluate the role of social media in the marketing context;
  • use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.

You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

What You’ll Learn:

  • Use basic e-marketing tools
  • Apply traditional marketing strategies in an online environment
  • Evaluate a firm’s internet marketing strategy

 

 Meet Your Instructor:

Billy (Cho Yin) Sung - Pearson Advance

Billy (Cho Yin) Sung

Lecturer, School of Marketing at Curtin University Dr. Billy Sung coordinates a postgraduate digital marketing unit for which he recently won an award for outstanding student satisfaction. He helped establish and now manages the Luxury Branding Consumer Research Laboratory at Curtin’s School of Marketing. He also co-founded and is currently an adjunct research fellow at the Laboratory of Social Robotics and Mobile Technology at Griffith University.