Program Overview

This program will teach you core cybersecurity competencies including information security, network security and penetration testing. This exposure will allow the student to better understand the different opportunities available for employment in the cybersecurity sector. Demand for cybersecurity is exploding in both the United States and worldwide. The courses will utilize both python scripting and tool usage to give the students hands-on experience penetrating and defending systems. In addition to the applied cybersecurity labs, students will also gain an understanding of the complexity in defending business systems both today and in the future. Students looking for careers in information technology, risk management, cyber defense, cyber threats, cybercrime, digital forensics, incident response, IT Security, computer networking, cybersecurity risks, information assurance, intrusion detection, risk assessment, security analysis, and vulnerability management can all benefit from the material in the courses.

What you will learn

  • Apply a security mindset while remaining ethical.
  • Implement security design principles.
  • Explain the core concepts of access control.
  • Implement reference monitors.
  • Apply security policies that are commonly used in modern operating systems.
  • Analyze the security of a basic secure system.
  • Explain virtualization and the impact on security and efficiency.
  • 8. Think and work like an ethical penetration tester, implementing a repeatable and mature methodology that is tailored for each assessment.
  • With a given target, successfully identify vulnerabilities, score their risk, and explain mitigations.
  • Responsibly disclose findings in a professional report that can be used to recreate the exploit, explain the impact to the target, and prioritize each finding.
  • Enumerate target hosts, domains, exposures, and attack surface.
  • Identify flaws and vulnerabilities in applications, websites, networks, systems, protocols, and configurations using both manual techniques and assistive tools.
  • Reverse engineer compiled applications to discover exploitable weaknesses.
  • Write new exploits to test various types of vulnerabilities on clients, against servers, and to escalate privileges.
  • Demonstrate the fundamentals of secure network design.
  • Understand the issues involved with providing secure networks.
  • Analyze underlying cryptography required for secure communications, authorization and authorization.
  • Enumerate the issues involved with providing secure networks.

Courses List

1
Information Security - Introduction to Information Security

Course Details
Learn the fundamentals of information security, including Security Design Principles, Threat Modeling and Security Policy.

2
Information Security - Authentication and Access Control

Course Details
Learn more fundamentals of information security, including Introduction to Cryptography, Authentication, Access Control and Containerization.

3
Information Security - Advanced topics

Course Details
Learn more fundamentals of information security, including Injection Attacks and Defenses, Privacy and Anonymity Software Validity and Rights, Cryptocurrency.

4
Network Security - Protocols

Course Details
Learn more fundamentals of network security, including cryptographic algorithms used in networking protocols, TLS/SSL, IPSec Layer 2 Security and Wireless Security.

5
Network Security - Advanced Topics

Course Details
Learn advanced topics in network security, including Security Monitoring, Perimeter Security, IPv6 and IPv6 Security.

6
Penetration Testing - Discovering Vulnerabilities

Course Details
Learn fundamentals of penetration testing, including an Introduction to Penetration Testing Methodologies, Recognisance and Enumeration for Penetration Testers, Scanning and Vulnerability Enumeration.

7
Penetration Testing - Exploitation

Course Details
Learn exploitation phase of penetration testing, including the foundations of explorations, application debugging, reverse engineering, exploitation development and web application exploitation.

8
Penetration Testing - Post Exploitation

Course Details
Learn post-exploitation phases of penetration testing, including Owning, Pivoting, Privilege Escalation and other advanced penetration testing topics.

9
Network Security - Introduction to Network Security

Course Details
Learn fundamentals of network security, including a deep dive into how networks are attacked by malicious users.

Meet your instructors

Justin Cappos

Associate Professor at New York University Justin Cappos is a professor in the Computer Science and Engineering department at New York University. Justin's research philosophy focuses on improving real world systems, often by addressing issues that arise in practical deployments.

Aspen Olmsted

Adjunct Professor at New York University Tandon School of Engineering Aspen Olmsted is an adjunct faculty member in the New York University Tandon School of Engineering in the Computer Science and Engineering department. Aspen's fulltime job is as an assistant professor and Graduate program director at the College of Charleston. He obtained a Ph.D. in Computer Science and Engineering from The University of South Carolina. Before his academic career, he was CEO of Alliance Software Corporation. Alliance Software developed N-Tier enterprise applications for the performing arts and humanities market. Dr Olmsted’s research focus is on the development of algorithms and architectures for distributed enterprise solutions that can guarantee security and correctness while maintaining high-availability. In his Secure Data Engineering Lab, Aspen mentors over a dozen graduate and undergraduate students each year

What you will learn

  • Develop and debug code in the C programming language
  • Discover the foundations of computer programming and Linux, manipulate the command line, manage processes, files and memory, and compile C code with Linux
  • Interpret, analyze, and implement important computer algorithms
  • Observe, manipulate, and optimize computer memory using pointers in the C programming language

Program Overview

In this C Programming with Linux Professional Certificate program of seven short courses, you will learn how to write, read and debug computer programs in the C programming language while also becoming familiar with the Linux operating system.

Beginners, even those without any programming experience, will be able to immediately start coding in C through our new coding tools within the web browser. No need to install anything!

Why learn C and not another programming language? Did you know that smartphones, your car’s navigation system, robots, drones, trains, and almost all electronic devices have some C-code running under the hood? C is used in any circumstance where speed and flexibility are important, such as in embedded systems or high-performance computing.

C is a foundational programming language taught at engineering schools around the world, and represents one of the building blocks of modern computer information technology. Invented in the 1970’s. It is still one of the most stable and popular programming languages in the world.

Along with the C programming language comes Linux, an essential operating system used by most computer scientists and developers. Linux powers almost all supercomputers and most of the servers worldwide as well as all android devices and most internet of things devices. This Professional Certificate Program will introduce the Linux command line and Linux tools for C programmers; both of which are must-have skills in today’s tech industries.

You will practice through guided exercises and short coding demonstrations, as well as more elaborate assignments.

Our dedicated international course team is excited to introduce you to the world of coding and guide you along your path to becoming a skilled C programmer and help you pursue a career in computer engineering.

This course has received financial support from the Patrick and Lina Drahi Foundation.

Courses

1
C Programming: Getting Started

Course Details
Start learning one of the most powerful and widely used programming languages: C.

2
C Programming: Language Foundations

Course Details
Master foundational concepts in the C programming language such as logical statements and arrays.

3
C Programming: Modular Programming and Memory Management

Course Details
Enhance your coding skills along your path to becoming a proficient C programmer with the essential concepts of functions and pointers. Receive instant feedback on your code right within your browser.

4
C Programming: Pointers and Memory Management

Course Details
Continue building your coding skills along your path to becoming a proficient C programmer by mastering the concept of pointers and memory management. Receive instant feedback on your code right within your browser.

5
C Programming: Advanced Data Types

Course Details
Master effective ways to store your data in the C programming language using advanced data types such as structures and linked lists. Receive instant feedback on your code right within your browser.

6
Linux Basics: The Command Line Interface

Course Details
Learn the Linux Command Line interface and become a skilled user of this powerful operating system.

7
C Programming: Using Linux Tools and Libraries

Course Details
Learn how to use professional tools and libraries to write and build C programs within the Linux operating system. Receive instant feedback on your code right within your browser.

Meet your instructors

Petra Bonfert-Taylor

Petra Bonfert-Taylor is a Professor and an Instructional Designer at the Thayer School of Engineering at Dartmouth College. She received her Ph.D. in Mathematics from Technical University of Berlin (Germany) in 1996 and subsequently spent three years as a postdoctoral fellow at the University of Michigan before accepting a tenure-track position in the Mathematics Department at Wesleyan University. She left Wesleyan as a tenured full professor in 2015 for her current position at Dartmouth College. Petra has published extensively and lectured widely to national and international audiences. Her work has been recognized by the National Science Foundation with numerous research grants. She is equally passionate about her teaching.The recipient of the Binswanger Prize for Excellence in Teaching at Wesleyan University, the Excellence in Teaching Award at the Thayer School of Engineering and the NH High Tech Council Tech Teacher of the Year Award, Petra has a strong interest in broadening access to high-quality higher education and pedagogical innovations that aid in providing equal opportunities to students from all backgrounds.

Rémi Sharrock

Rémi Sharrock is an associate professor at Telecom ParisTech, IMT, France. He received his Ph.D. in Computer Science from the National Polytechnic Institute of Toulouse, France in 2010. Rémi’s main research focuses on large scale distributed systems and autonomic computing, as well as their applications to learning at scale. He’s passionate about innovative tools for online learning and has received the “MOOC of the year prize” for two of his french courses on C programming and Linux.

Program Endorsements

We are delighted to support Télécom ParisTech and Dartmouth College in the creation of MOOCs dedicated to “Programming in C with Linux”. Software has an increasingly large footprint in our research, products, and solutions and C and Linux are instrumental for much of the software development at Nokia and in the industry at large. We are convinced that “Programming in C Using Linux” will have great relevance for the industrial and academic software communities.

Jean-Luc Beylat , Chairman, Nokia Bell Labs, France

Learners of this Professional Certificate will be ready to face challenges in the world of interconnected objects sharing their data. Airbus has a large catalogue of products, from aircraft to satellites, in communication and geographical data delivery services. Increasingly, Airbus factories and products are connected using Linux leading to this operating system becoming even more widely used. “Programming in C with Linux” supports building essential programming skills to work in today’s industries.

Florence Dufrasnes , Head of Technical Office, Airbus

The combined expertise of our employees have made Thales a key player in keeping the public safe and secure through developing world-class technologies. In our increasingly connected world, software defines everything and the “Programming in C with Linux” Professional Certificate will provide current and potential programmers the skills to contribute to the software of tomorrow. Thales strongly supports the “Programming in C with Linux” program.

Cédric Demeure , VP, R&T, France

We are delighted to support Télécom ParisTech and Dartmouth College in the creation of MOOCs dedicated to “Programming in C with Linux”. Software has an increasingly large footprint in our research, products, and solutions and C and Linux are instrumental for much of the software development at Nokia and in the industry at large. We are convinced that “Programming in C Using Linux” will have great relevance for the industrial and academic software communities.

Jean-Luc Beylat , Chairman, Nokia Bell Labs, France

Learners of this Professional Certificate will be ready to face challenges in the world of interconnected objects sharing their data. Airbus has a large catalogue of products, from aircraft to satellites, in communication and geographical data delivery services. Increasingly, Airbus factories and products are connected using Linux leading to this operating system becoming even more widely used. “Programming in C with Linux” supports building essential programming skills to work in today’s industries.

Florence Dufrasnes , Head of Technical Office, Airbus

The combined expertise of our employees have made Thales a key player in keeping the public safe and secure through developing world-class technologies. In our increasingly connected world, software defines everything and the “Programming in C with Linux” Professional Certificate will provide current and potential programmers the skills to contribute to the software of tomorrow. Thales strongly supports the “Programming in C with Linux” program.

Cédric Demeure , VP, R&T, France

Program Overview

Are you interested in learning more about the science and engineering behind the electronic, optical, and magnetic materials that make up our modern world? Are you an undergraduate studying chemistry, physics, or engineering, or are you a graduate of one of these fields looking to grow your knowledge base? Would you like to explore a new field while building upon your knowledge in your primary field of specialization?

The MIT Department of Materials Science and Engineering would like to invite you to pursue an Materials for Electronic, Optical, and Magnetic Devices xMinor on edX. This program includes intermediate and advanced level undergraduate coursework that, together with your undergraduate science or engineering degree, will prepare you for employment or graduate study in fields relating to electronic, optical and magnetic materials science and engineering.

The first course in this series, 3.012Sx: Structure of Materials, will provide you with an introduction some of the most fundamental concepts in materials science. You will learn to describe the underlying structure of materials, develop a basic understanding of crystallography, and learn how structure influences the properties of materials. You will explore the structure of various types of materials– crystalline, non-crystalline, and liquid crystalline, and this knowledge will lay the groundwork for more advanced coursework. In the second course, 3.024x: Electronic, Optical, and Magnetic Properties of Materials, you will learn to use the principles of quantum mechanics, solid state physics, and electricity & magnetism to describe the origins of the electronic, optical, and magnetic properties of materials. In the final course, 3.15x: Electrical, Optical, and Magnetic Materials and Devices, you will take the fundamentals that you learned in previous courses and learn how these principles are applied in the design of electronic, optical and magnetic devices. Finally, you will demonstrate your learning by completing a comprehensive, proctored final program examination.

What is an xMinor? An MITx xMinor is a sequence of intermediate and advanced undergraduate courses, plus at least one proctored exam. xMinors are valuable additions to an undergraduate education; they may open additional career options for you or may strengthen your preparation for a Masters program. The courses are drawn from MIT curricula; some universities may incorporate them into their own curricula, offering them to their students as ways to enhance their undergraduate experience.

Recommended prerequisites: one year of introductory college-level calculus, chemistry and physics; differential equations.

What you will learn

  • You will develop an understanding of the materials and devices essential to modern display technologies, such as the structure of liquid crystals and the design principles used to tailor light emitting diodes
  • You will receive a solid grounding in electronic, optical, and magnetic materials science, which will give you the background to undertake future studies fields such as advanced materials and electronic materials
  • You will have knowledge of the science of photovoltaic technology and design, preparing you to contribute to the future of clean energy solutions
  • You will know the fundamental operating principles of optical fibers and optoelectronic devices
  • You will understand the origins of the magnetic behavior of materials and the operating principles behind magnetic storage media

Program Class List

1
Structure of Materials

Course Details
Discover the structure of the materials that make up our modern world and learn how this underlying structure influences the properties and performance of these materials.

2
Electronic, Optical, and Magnetic Properties of Materials

Course Details
Discover the physical principles behind diodes, light-emitting devices, and memories.

3
Electrical, Optical & Magnetic Materials and Devices

Course Details
In 3.15x we will explore the electrical, optical, and magnetic properties of materials and learn how electronic devices are designed to exploit these properties.

4
Capstone Exam – Materials for Electronic, Optical, and Magnetic Devices

Course Details
Take the Comprehensive Exam in Materials for Electronic, Optical, and Magnetic Devices to earn the MITx xMinor credential.

Meet your instructors

Polina Anikeeva

Class of 1942 Associate Professor in Materials Science and Engineering at Massachusetts Institute of Technology
Polina Anikeeva received her BS in Physics from St. Petersburg State Polytechnic University in 2003. After graduation, she spent a year at the Los Alamos National Lab where she developed photovoltaic cells based on quantum dots. In 2004 she enrolled in a PhD program in Materials Science at MIT and graduated in 2009 with her thesis dedicated to the design of light emitting devices based on organic materials and nanoparticles. She completed her postdoctoral training in neuroscience at Stanford University, where she created devices for optical stimulation and electrical recording from neural circuits. Polina joined the faculty of the Department of Materials Science and Engineering at MIT in July 2011, where she is now a Class of 1942 career development associate professor. Her lab focuses on the development of flexible and minimally invasive materials and devices for neural recording, stimulation and repair. Polina is also a recipient of NSF CAREER Award, DARPA Young Faculty Award, Dresselhaus Fund Award, and the Technology Review TR35 among others. If you would like to learn more about Prof. Anikeeva’s research interests, take a look at her talk at TEDx Cambridge.

Silvija Gradečak

Professor at Massachusetts Institute of Technology

Caroline Ross

Toyota Professor of Materials Science and Engineering at MIT
Caroline Ross is Toyota Professor of Materials Science and Engineering at Massachusetts Institute of Technology. She received her undergraduate and PhD degrees from Cambridge University, UK, was a postdoctoral fellow at Harvard, and worked at Komag, a hard disk company, before joining MIT. Prof. Ross studies the magnetic properties of thin films and nanostructures for data storage and logic applications, and methods for creating nanoscale structures based on directed self-assembly and lithography.

Jessica Sandland

Lecturer & Digital Learning Scientist at Massachusetts Institute of Technology
Jessica Sandland is a Lecturer in the Department of Material Science and Engineering and an MITx Digital Learning Scientist. Jessica leads online learning initiatives in DMSE, creating MOOCs and designing blended courses for MIT students. She has coordinated the development of a wide variety of DMSE’s online courses.

Program overview

Business knowledge is in high demand in every area of work. From high-tech start-ups to non-profits, organizations are looking to leverage best practices from the business world to achieve their objectives. That’s why the MBA is widely recognized as a career accelerator, regardless of the industry you’re in.

With the MicroMasters program in MBA Core Curriculum, you will develop business insights and learn to lead others to achieve strategic goals. You’ll learn the different functional areas of a firm, how each area defines success, and how the functions work together to create success in the marketplace. You will be able to build and lead successful teams, influence others, and deliver high-quality outcomes on time and within budget.

The MicroMasters program in MBA Core Curriculum has also been designed to grow your professional and social networks. We will help you find people like yourself, both in your region and around the world, who are looking to advance their careers. In addition to facilitated discussions in your classes, you will be encouraged to interact with colleagues in real time by forming small study groups, holding virtual coffee hours, and discussing current articles and trends in business.

Are you ready? Turbocharge your career with the MicroMasters program in MBA Core Curriculum from the University of Maryland’s Robert H. Smith School of Business.

What you will learn

  • Devise the right marketing strategy for your idea or firm
  • Use the vast information available in the world today to gain insight, create a competitive edge, and avoid being tomorrow’s data breach headline
  • Evaluate corporate investment opportunities to drive shareholder value
  • Use the language of business to communicate financial information to investors, shareholders, creditors, and regulators
  • Interact with those in the “C” suite, speaking their language and making your case for your ideas
  • Lead a team of people and use your influence to achieve strategic goals
  • Create the right strategy for your firm to gain a competitive advantage over others in your market space, domestically and globally

Program Class List

1
Marketing Management

Course Details
Learn key marketing strategies and tactics to help your company develop products that match customers' needs, create awareness and demand for those products, and drive sales.

2
Leadership and Influence

Course Details
Learn how to capitalize on opportunities, and manage the challenges of the global marketplace, and leverage this dynamic environment for long-term value.

3
Financial Accounting

Course Details
Financial accounting is the language of business. Learn to effectively interpret financial information to make sound decisions and confidently communicate to other leaders in your firm and with potential investors, shareholders, and creditors.

4
Data Analysis for Decision Making

Course Details
Use data analysis to gather critical business insights,identifymarket trends before your competitors, and gain advantages for your business.

5
Global Business Strategy

Course Details
Learn how to capitalize on opportunities, and manage the challenges of the global marketplace, and leverage this dynamic environment for long-term value.

6
Digital Transformation in Business

Course Details
Learn about the explosion of technologies that are transforming business and how to strategically leverage technologies to maximize the value--and minimize the risk--to your firm.

7
Corporate Finance

Course Details
Develop the ability to identify and resource high-value strategic initiatives and ensure a high rate of return for your firm's investments.

Meet Your Instructors

Ritu Agarwal

Professor of Information Systems, Distinguished University Professor, Robert H. Smith Dean's Chair of Information Systems, Senior Associate Dean for Research & Strategic Initiatives, Co-Director of Center for Health Information & Decision Systems at University of Maryland Ritu Agarwal is Senior Associate Dean for Research, Distinguished University Professor and the Robert H. Smith Dean’s Chair of Information Systems at the Robert H. Smith School of Business, University of Maryland, College Park. She is also the founder and Co-Director of the Center for Health Information and Decision Systems at the Smith School.

Kathryn Bartol

Professor of Management & Organization, Management and Organization Department Chair, Co-Director of Center for Innovation, Leadership, and Change at University of Maryland
Dr. Kathryn M. Bartol is the Robert H. Smith Professor of Leadership and Innovation and Chair of the Management and Organization Department at the Robert H. Smith School of Business, University of Maryland, College Park. She is the co-director of the Center for Leadership, Innovation and Change (CLIC). She holds an Executive Coach Certification from the Columbia University Coaching Certification Program.
Progyan Basu

Progyan Basu

Clinical Professor of Accounting Information Assurance at University of Maryland Professor Basu has over 25 years of teaching a variety of Accounting courses and seminars in the US and abroad at different levels. At Smith School of Business, he teaches Financial and Managerial Accounting at the undergraduate, MBA, and EMBA levels. He has received several awards and distinctions for teaching excellence, including the Krowe Teaching Excellence Award, Distinguished Teaching Award, and Undergraduate Studies Faculty Fellowship. He serves as a Faculty Director for the PTMBA and EMBA program, as well as a Faculty Champion for the Undergraduate Accounting Teaching Scholars program

Margrét Bjarnadóttir

Professor of Decision, Operations & Information Technologies at University of Maryland Dr. Margrét Vilborg Bjarnadóttir is an Assistant Professor of Management Science and Statistics in the DO&IT group. Dr. Margrét Bjarnadóttir graduated from MIT's Operations Research Center in 2008, defending her thesis titled “Data Driven Approach to Health Care, Application Using Claims Data”. Dr. Bjarnadóttir specializes in operations research methods using large scale data; her research centers around data driven decision making, combining optimization modeling with data analytics.
ChenGilad headshot

Gilad Chen

Organizational Behavior Department Chair at University of Maryland
Dr. Gilad Chen is the Robert H. Smith Chair in Organization Behavior, at the University of Maryland’s Robert H. Smith School of Business. He received his bachelor degree in Psychology from the Pennsylvania State University in 1996, and his doctoral degree in Industrial/Organizational Psychology from George Mason University in 2001. Prior to joining the Smith School, Dr. Chen was on the faculty at the Georgia Institute of Technology and Texas A&M University, and a visiting scholar at the Hong Kong University of Science and Technology, Technion, and Tel-Aviv University.

Nicole Coomber

Associate Clinical Professor in Management & Organization at University of Maryland
Nicole Coomber is an Associate Clinical Professor in Management & Organization. In addition to teaching management, leadership, and consulting, she is dedicated to helping women manage their complex lives more effectively. Nicole believes the time management, negotiation and communication strategies she teaches in her MBA classrooms at the University of Maryland Smith School of Business can help women navigate both their careers and families.

Michael Faulkender

Professor of Finance, Associate Dean of Masters’ Programs at University of Maryland Dr. Michael Faulkender is the Associate Dean of Masters Programs and a Professor of Finance at the Smith School of Business at the University of Maryland. As Associate Dean, he oversees the Full-time, Part-time, Online, and Executive MBA programs as well as the eight Specialty Masters Programs offered by the Smith School.

Trevor Foulk

Assistant Professor of Management & Organization at University of Maryland
Dr. Trevor Foulk is an Assistant Professor of Management & Organization at the Robert H. Smith School of Business at the University of Maryland. He received his Ph.D. in Organizational Behavior from the Warrington College of Business at the University of Florida, and his Bachelors of Business Administration from the University of Massachusetts. Dr. Foulk’s research interests include deviant workplace behaviors, workplace power dynamics, social perception, and interpersonal influence behaviors.

Judy Frels

Clinical Professor of Marketing, Assistant Dean of Online Programs at University of Maryland Judy Frels is a Clinical Professor of Marketing and teaches Marketing Strategy and leads Action Learning Projects at the EMBA and MBA levels at the Robert H. Smith School of Business at the University of Maryland. At Smith, she is the Assistant Dean of Online Programs.
David Godes - Pearson Advance

David Godes

Dean's Professor of Marketing, Marketing Department Chair at University of Maryland David Godes is a Professor of Marketing and is the Chair of the Marketing Department. He holds a Ph.D. and S.M. in Management from the Massachusetts Institute of Technology and a B.S. in Economics from the University of Pennsylvania. He joined the Smith School faculty in 2009 after teaching for ten years at Harvard Business School. His teaching experiences include undergraduate, graduate and executive courses ranging from Introduction to Marketing to Business-to-Business Marketing and Sales Management.

Anandasivam Gopal

Professor of Information Systems, Van Munching Faculty Fellow at University of Maryland
Anand Gopal is a Professor and Van Munching Faculty Fellow at the Robert H. Smith School of Business, University of Maryland. His research interests are broadly in technology platforms, contracts and entrepreneurship. He has specific projects in technology-based entrepreneurship, secondary markets for tech products, mobile platforms and healthcare.
Anil Gupta

Anil Gupta

Michael D. Dingman Chair in Strategy and Entrepreneurship at University of Maryland Dr. Anil K. Gupta is the Michael Dingman Chair in Strategy at the Smith School of Business, The University of Maryland, USA. He also holds a Distinguished Visiting Professorship at Tsinghua University, China as well as the Indian Institute of Technology, Bombay and has earlier served as a Chaired Professor in Strategy at INSEAD and as a visiting professor at Stanford. He earned his doctorate from Harvard University. Dr. Gupta is widely regarded as one of the world’s leading experts on strategy and globalization.
Rebecca Hann

Rebecca Hann

Associate Professor of Accounting, KPMG Term Professor at University of Maryland Rebecca Hann received her Masters and PhD degrees from the Wharton School of the University of Pennsylvania. Her research examines issues surrounding financial reporting and disclosure, corporate diversification, and more recently, the role of accounting information in the macroeconomy and the real effects of financial markets. Her research has been published in leading accounting and finance journals, including The Accounting Review, the Journal of Accounting and Economics, the Journal of Accounting Research, the Journal of Finance, and the Review of Accounting Studies
P.K. Kannan

P.K. Kannan

Professor of Marketing, Dean’s Chair in Marketing Science at University of Maryland P. K. Kannan is the Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. His current research stream focuses on attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).

Michael Kimbrough

Associate Professor of Accounting, LeRoy J. Herbert Fellow at University of Maryland Michael D. Kimbrough joined the Robert H. Smith School at University of Maryland in 2010 after spending eight years at Harvard Business School as a faculty member in the Accounting and Management Unit. Professor Kimbrough earned his B.A. in Economics from Washington University in St. Louis and his Ph.D. in Accounting from Indiana University in Bloomington.

Henry Lucas

Professor of Information Systems Robert H. Smith Chair of Information Systems at University of Maryland Professor Henry Lucas’ research interests include information technology-enabled transformations of organizations as well as disruptive technologies. He has conducted research on the impact of information technology on organizations, IT in organization design, electronic commerce, and the value of information technology.
Wendy Moe

Wendy Moe

Professor of Marketing | Director of MS in Marketing Analytics at University of Maryland Wendy Moe is Professor of Marketing and Director of the Masters of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business. She is an expert in online and social media marketing with a focus on analytics. Professor Moe is a highly published academic with her research appearing in numerous leading business journals. She is also the author of Social Media Intelligence (Cambridge: 2014). Professor Moe has been recognized by the American Marketing Association and the Marketing Science Institute as a leading scholar in her field with the Howard Award, the Young Scholar Award, the Erin Anderson Award and the Buzzell Award.
Neta Moye headshot

Neta Moye

Clinical Professor of Management at University of Maryland
Dr. Moye has over 25 years of experience in the field of human resources with particular expertise in helping individuals develop leader skills. She has spent the last 10 years focused on the practice of leadership development across academic, industry, and government settings. She has experience both designing and delivering leadership development solutions across the full range of development activities including formal classroom curricula, experiential development activities, executive coaching, and leader assessments and debriefs.
Myeong-Gu Seo headshot

Myeong-Gu Seo

Associate Professor of Management and Organization at University of Maryland
Myeong-Gu Seo is Associate Professor of Management and Organization at the University of Maryland's Robert H. Smith School of Business. His primary areas of research regard issues relating to work-related emotions, organizational- and institutional-change. Seo received the 2001 Best Doctoral Student Paper from the Academy of Management's Organizational Development and Change Division.
Nick Seybert

Nick Seybert

Associate Professor of Accounting at University of Maryland Nick Seybert received his M.S. and Ph.D. from the Johnson Graduate School of Management at Cornell University. He conducts experimental and archival research in financial accounting with a focus on manager personality traits as well as on investors’ and managers’ decision-making biases.

Subra Tangirala

Associate Professor of Management & Organization at University of Maryland
Subra Tangirala is an Associate Professor of Management & Organization. He teaches the leadership course in the MBA program. His research focuses on interpersonal communication in organizations. Specifically, he explores reasons why employees often remain silent despite having information, concerns, or suggestions to share, and what organizations can do to facilitate candid exchange of ideas at the workplace.

Susan White

Clinical Professor of Finance at University of Maryland Susan White is a Clinical Professor at the University of Maryland, College Park, teaching corporate finance for undergraduates and MBAs. She received my undergraduate degree from Brown University, MBA from Binghamton University and PhD in finance from the University of Texas, Austin.

Program overview

Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.

The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in:

  • Creating and sustaining a brand;
  • Marketing through digital channels, such as social media;
  • Consumption behaviour across buying contexts;
  • Marketing metrics;
  • Digital brand engagement;
  • Digital brand reputation management.

Participants in the Marketing in a Digital World MicroMasters program can build on this program certificate and take advantage of the entry pathway into Curtin University’s online Master of Marketing degree program on edX. Subject to meeting Curtin’s entry requirements, you will receive credit for 25% of the degree program. Applications for the Master’s degree program are now open.

What you will learn

  • To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
  • To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice
  • To examine brand management decisions including the strategies and tactics to build and manage brand equity
  • To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
  • To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context

Course List

1
Digital Branding and Engagement

Course Details
Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.

2
Reputation Management in a Digital World

Course Details
Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.

3
Buyer Behaviour and Analysis

Course Details
Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

4
Strategic Brand Management

Course Details
Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity.

5
Online Marketing Strategies

Course Details
Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.

Meet Your Instructors

Sonia Dickinson - Pearson Advance

Sonia Dickinson

Associate Professor in the School of Marketing at Curtin University Sonia Dickinson is an Associate Professor in the School of Marketing, Curtin University in Western Australia. She lectures in undergraduate courses, with a focus on digital communication management. In 2011, her contribution to student learning was recognised by the Australian Learning and Teaching Council (ALTC), where she was awarded a Citation for Outstanding Contribution to Student Learning.

Bridget Tombleson

Lecturer, Public Relations at Curtin University Bridget is a PR professional with sixteen years’ experience in public relations, media relations, issues management, strategy development and internal communications. Bridget has worked in government, corporate and consultancy roles in Australia and overseas. She has developed a new unit called Transmedia Storytelling for the Public Relations course at Curtin University.
Lydia Gallant - Pearson Advance

Lydia Gallant

Co-Author at Curtin University
Lydia is a lecturer in the public relations stream at Curtin University’s Business School - delivering innovative, integrated and creative teaching practices, and working with outstanding students. She has more than 15 years’ Australian and Canadian professional experience in agency/consultancy and in-house corporate communication roles.

Katharina Wolf

Senior Lecturer, Public Relations at Curtin University Dr. Katharina Wolf is a senior lecturer and coordinator of the public relations major. Katharina has over fifteen years of communications and media experience as an educator and practitioner. Her industry experience encompasses communications and research roles in Germany, Spain, the United Kingdom and Australia. Katharina is passionate about providing emerging communicators with a voice and further building the profile of the public relations industry. She is an active member of the Public Relations Institute of Australia's (PRIA) West Australian State Council, the immediate past President of PRIA WA, a Director on the national PRIA Board, a former Chairperson of PRIA Young Guns and Acting Chairperson of the Institute’s national Education Community Committee.

Isaac Cheah

Senior Lecturer, School of Marketing at Curtin University Dr. Isaac Cheah has a strong background in consumer behaviour and communication. He has worked on projects with retail brands and other organisations including Blackberry, Shiseido, Club 21, Independent Grocers Alliance and the Department of Agriculture and Food, Western Australia.
Ian Phau - Pearson Advance

Ian Phau

Professor in the School of Marketing Curtin University at Curtin University Ian Phau is Professor of Marketing and Director of the Luxury Branding Research Cluster at Curtin University. His research interests are in luxury branding, consumer behaviour and advertising appeals. He is Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics, has been awarded Editor of the Year, and has won numerous accolades such as best paper and best reviewer awards. His research has been published in numerous prestigious journals
Billy (Cho Yin) Sung - Pearson Advance

Billy (Cho Yin) Sung

Lecturer, School of Marketing at Curtin University Dr. Billy Sung coordinates a postgraduate digital marketing unit for which he recently won an award for outstanding student satisfaction. He helped establish and now manages the Luxury Branding Consumer Research Laboratory at Curtin’s School of Marketing. He also co-founded and is currently an adjunct research fellow at the Laboratory of Social Robotics and Mobile Technology at Griffith University.

Marketing has never been more complicated, or exciting, than it is today. In this context, professional development is vital, to keep-up, let alone stay ahead! This exciting new credential from Curtin University provides digital marketing skills for immediate application in contemporary business environments.

Nicole Cikarela , Head of Customer & Strategy, Marketforce

Marketing has never been more complicated, or exciting, than it is today. In this context, professional development is vital, to keep-up, let alone stay ahead! This exciting new credential from Curtin University provides digital marketing skills for immediate application in contemporary business environments.

Nicole Cikarela , Head of Customer & Strategy, Marketforce

Program overview

Innovation. Creativity. Strategic thinking. In the past year, more than 279,000 job postings have listed these skills. Another 239,000 mention design thinking.*

Why has design thinking become one of the most sought-after skills? Employers are looking for problem solving, creativity, critical thinking, and analytical skills to enhance the capabilities of their employees to lead their companies into a successful future. Design thinking was developed out of the processes used by designers including user understanding and user experience, however, its application may be used to address non-product oriented problems as well –from innovating new product or service possibilities to implementing procedural change, or identifying a new strategic direction for the company.

In the Design Thinking MicroMasters program, you will learn how to use the design thinking process to solve problems creatively, collaboratively and empathetically. Earning the MicroMasters program certificate will equip you with knowledge of the processes and techniques used to solve problems and innovate in the workplace.

* Source: Burning Glass Technologies

What you will learn

  • User-centered research skills to gain user empathy through interviews and observations
  • Strategies to understand user context to identify and verify business problems
  • Ideation and visualization techniques to generate targeted and creative solutions
  • Methods for evaluating and applying user feedback from testing models and prototypes to identify preferred solutions

Courses in this Program

1
Design Thinking Capstone

Course Details
Demonstrate the knowledge and skills gained during the Design Thinking MicroMasters program.

2
Design Thinking Fundamentals

Course Details
Learn how a user-centered approach and design thinking principles inspire innovative ideas to create desirable solutions.

3
Design Thinking: Empathizing to Understand the Problem

Course Details
Learn how to identify and understand product or business problems through active listening, empathy and user-focused research.

4
Design Thinking: Ideation, Iteration and Communication

Course Details
Learn how ideas transform into solutions through iteration and validation along with best practices for communicating your solution to stakeholders.

5
Design Thinking: Prototyping and User Testing

Course Details
Learn the importance of prototyping and user testing solutions before going to market and how to assess and evaluate solutions post-launch.

Meet Your Instructors

Melissa Dawson - Pearson Advance

Melissa Dawson

Assistant Professor, Industrial Design at Rochester Institute of Technology
Melissa Dawson is an Assistant Professor of Industrial Design in the College of Art & Design at RIT. She teaches undergraduate and graduate courses focusing on soft product design, including bag design, functional apparel design, and soft toy design. She previously taught as an adjunct professor at RIT and University of Minnesota – St. Paul campus. She received her B.S. in Textiles & Apparel from Cornell University and an M.S. in Textile Design from Philadelphia University (now Jefferson University). Before returning to academia, Melissa spent many years working as a designer in the textile & apparel industry: designing prints and jacquard knits for Polartec LLC, infant bedding and accessories for Kids Line LLC, and prints, color palettes, and engraver files for Target Corporation. Her work experience at a textile mill, as a vendor, and at a retail company provided the invaluable opportunity to understand the soft product design industry from all sides. Melissa is an avid knitter, who also enjoys weaving, spinning, crochet, dyeing, felting, embroidery, bobbin lace, sewing, cross-stitching, and any other fiber-related activity she can get her hands on.
Mike Johansson - Pearson Advance

Mike Johansson

Principal Lecturer, School of Communication at Rochester Institute of Technology Mike Johansson is a Senior Lecturer in the School of Communication at Rochester Institute of Technology where he teaches courses in Advertising, Public Relations and Social Media. He was one of three faculty who jointly developed RIT’s first 9-credit critical thinking class, “The Meaning of Things in Three Objects.” The initial offering of the class in Spring 2017 displayed measurable growth in students’ critical thinking skills over the 15-week course. Prior to joining the RIT faculty in 2009, Mike spent more than 25 years in media companies in the United States and abroad. He maintains a lifelong interest in critical thinking and problem solving and includes weekly exercises in his classes to encourage creative thinking. A mentor once noted “Mike doesn’t think outside the box, he doesn’t recognize that the box ever existed.” Mike received two fellowships to the Poynter Institute and also served as a Digital Journalism fellow at University of California, Berkeley. He has a master’s degree from the S.I. Newhouse School of Public Communications at Syracuse University.
Lorraine Justice - Pearson Advance

Lorraine Justice

Dean Emerita, Professor of Design at Rochester Institute of Technology Dr. Justice worked on digital media products for 10 years before joining academia. She obtained her master’s degree and PhD at The Ohio State University, where she also taught Graphic Design, Industrial Design, and Design Research courses. She was the Director of Design at Georgia Tech for six years and a co-author for the Encyclopedia of Distance Learning. After Georgia Tech, she became the Dean of the School of Design at the Hong Kong Polytechnic University. Under her leadership, the school became one of the top four design programs in Asia. Dr. Justice is a Fellow of the Industrial Designers Society of America and has been named one of the top 40 designers by I.D. Magazine. She is an active member of the TED community and gave talks at both TEDx Hong Kong in 2009 and at TEDU in Long Beach in 2010. Currently, she serves on the editorial board for five design journals, advisory boards for universities and companies, and consults internationally for industry and government.
Jennifer Englert - Pearson Advance

Jennifer Englert

Adjunct Professor, Industrial Engineering at Rochester Institute of Technology Jennifer Englert, PhD, has led user experience, human factors, and user interface design projects for 20 years. She is currently a User Experience Researcher in the UX Research and Analytics group at Paychex, and an adjunct professor at RIT. She teaches the master’s-level capstone class in the Industrial Engineering department, and taught Introduction to Qualitative Policy Analysis in the Public Policy department at Rochester Institute of Technology. She has also lectured and coached student teams for RIT’s Simone Center for Innovation and Entrepreneurship. Dr. Englert’s work has focused on a broad range of topics, including business processes, healthcare, privacy, customer care, production printing, digital packaging, consumer imaging, space shuttle mission control, video and consumer analytics, and the future of work. She has done this work as a user interface designer and researcher at Microsoft, Apple, NASA, Kodak, Xerox, PARC, and Conduent Labs. Dr Englert is the co-author of 21 patents and over 40 book chapters and peer-reviewed papers. She has also coached two Odyssey of the Mind teams for the last 7 years. Her teams have created hand-made vehicles, props, costumes, and performances, and have advanced to the state and world tournaments multiple times. Dr. Englert received her BA in Psychology from Angelo State University, and her MS and PhD in Cognitive Engineering from The Ohio State University, where she also worked as a Visiting Scholar and Lecturer.
Dan Harel - Pearson Advance

Dan Harel

Adjunct Professor, Industrial Design at Rochester Institute of Technology Dan is a professional industrial and furniture designer. His 30+ years hands-on career has focused on consumer and commercial design innovation, and on research related to home and workplace of the future. At Eastman Kodak Company, Dan focused on inspiring a vision for future user experiences through design innovation, understanding consumer needs and trends and defining new strategic business opportunities for the company. He is the inventor or co-inventor of over 20 US and international patents relating to digital imaging, wireless communication networks, digital display systems and metadata. Dan’s roles at RIT include teaching advanced studio courses with focus on design thinking, user experience and multidisciplinary collaborations. He is the recipient of the Edline M. Chun Award for Outstanding Teaching and Service in the College of Imaging Arts & Sciences (2016). In addition, Dan leads the IdeaLab at the RIT’s Simone Center for Student Innovation and Entrepreneurship, working with clients such as Al Sigl and Rochester Regional Health with prime focus on medical and access technology problem areas. At Studio 930 design consultancy, Dan serves as an overall project advisor to the multidisciplinary student teams and as an administrative manager ensuring student needs are met and all projects advance according to plan.